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Conversion
Interactive Marketer
In a rapidly evolving online world, where visitors have an increasing number of choices, marketers are challenged to capture and retain the attention of site visitors. Marketers need to present relevant content and offers that appeal to the individual preferences of each online visitor. Adobe's conversion products, featuring Omniture® technology, allow online marketers to test key messages; target specific segments with relevant messages; combine attitudinal data with analytics to better understand behavior and leverage merchandising strategies to sell products and services.
- Understand the customer and personalize the online experience to them
- Analyze and optimize return on ad spend and campaign performance
- Understand ROI based on attribution across online marketing channels
- Increase productivity through marketing process automation
- Achieve better targeting and relevance for online marketing campaigns
