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Analytics

Web Analytics

Omniture® web analytics is now Adobe web analytics, powered by Omniture®. As online channels evolve beyond traditional web-based interactions to include mobile, video, and social networking, so does the need for web analytics to bring together customer interactions across all online channels in one place. The Adobe online analytics and online optimization products provide extensible applications that connect easily with partner applications for a consolidated view of customer interactions.

Use Adobe web analytics and online optimization to:

  • Know how, and what to measure to align metrics with business goals
  • Draw actionable conclusions from interactions across growing online channels
  • Fulfill ad hoc requests for information and business insights in a timely manner
  • Drive enterprise adoption of standard metrics for decision makers
  • Define online strategy based on insights gained from online interactions

The Adobe® Online Marketing Suite includes: