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Visitor acquisition through online advertising
Search Marketing
A significant part of every online marketing budget is devoted to acquiring and retaining customers through search, display, email, mobile, and social marketing. To succeed in today's competitive market conditions, it's critical to target and optimize advertising to reach the right audience with a relevant message and ultimately deliver a compelling site or in-store experience.
Adobe, with its robust data platform that feeds powerful analytics and optimization capabilities, is uniquely positioned to help online advertisers achieve and exceed their goals. The Adobe® Online Marketing Suite provides customers the tools to leverage rich visitor profiles and marketing data insights to optimize advertising campaigns and provide consumers with meaningful and timely messages. Adobe supports search, display, email, social, and mobile advertising programs. Adobe SearchCenter+ allows search marketers to access current, reliable data to optimize and automate search campaigns.
Demdex technology from Adobe provides the market-leading DMP built to manage advertising data in order to action robust multi-source visitor profiles into complex multi-partner advertising distribution opportunities. Demdex is the original DMP, in market since 2008, and is embraced by the world's most recognized brands across diverse industries. This Adobe enterprise-level technology is a preferred alternative to homegrown systems that are often expensive to build, operate, and maintain. Demdex provides the scale, reliability, insight, and performance necessary to power very large digital advertising programs yielding unparalleled digital advertising relevance to Adobe Online Marketing Suite customers.
