- Global (except EMEA):
- 877-722-7088 (phone)
- 801-406-4566 (fax)
- ats@adobe.com
- EMEA:
- Tele (except DACH):
- +44 (0) 1784 476556 X256
- Tele DACH:
- +49 (0) 6102 57 98 026
- Fax: +44 (0) 1784 476501
- ats_emea@adobe.com
ACE: Test&Target;
ACE: Test&Target; ensures you have the expertise to execute your campaigns successfully, efficiently, and without negative effect to the end-user experience, and that you are able to align Test&Target; with your key business requirements.
By earning the ACE: Test&Target; credential, you can prove your expertise in using the latest version of the solution. Becoming an ACE: Test&Target; Expert can help you differentiate yourself in today's competitive job market, broaden your employment opportunities by displaying your advanced skills, and result in higher earning potential.
For employers, the Test&Target; certification verifies that your employees have a clear understanding of both the concepts and the value of Test&Target; and a focus on impacting their online business with the tool.
This exam measures your Test&Target; knowledge and skills of the topics listed below.
Testing and Targeting
- Understanding Testing and Targeting
A/B and Multivariate Testing
- Understanding and defining A/B Testing
- Planning A/B Testing
Terminology and Concepts
- Understanding and defining Test&Target; terminology
- Understanding the Test&Target; process
Campaign Management
- Understanding the campaign lifecycle
- Creating offers
- Creating campaigns
- Performing quality assurance
- Identifying and describing host management
Segments, Parameters, Profiles, Targets, and Targeting
- Evaluating results using segments
- Bookmarks
- Using parameters
- Targeting campaigns, recipes, and content to visitors
- Creating and using reusable targets
Test Results
- Reading and interpreting data
- Changing report settings
- Pushing a winner
Steps
- Using steps to track visitor behavior
Multivariate Testing
- Setting up and testing multivariate campaigns
- Interpreting multivariate test results
Onsite
- Creating tests using Onsite
Adboxes and Redirectors
- Extending testing to third party sites
Additional Features
- Using additional features
Language(s): English
Audience(s): Strategists and campaign implementers
Technology: Test&Target;
Type: Proctored exam
Certification consists of achieving the minimum passing score on a multiple choice test. Some questions include screenshots of the Test&Target; interface, and may require the test taker to determine what business questions can be resolved using the Test&Target; solution.
Time: The certification exam has a time limit of 120 minutes, and includes a timer to mark the remaining time.
Passing Score: The minimum passing score for the Test&Target; certification is 75%.
Number of Questions: 75 multiple choice questions (worth 1 point each).
To help you prepare for this exam, Adobe Training Services recommends that you have hands-on experience with the product and that you use the following training resources.
Training: Training: Attend the Test&Target; Power User Training course, provided by Adobe Training Services. The three day course provides a detailed, hands-on instruction of Test&Target; for those who will be using the tool on a regular basis, or for those who will be managing such users. The course emphasizes of how to plan, build, and execute campaigns, as well as how to correctly read and interpret test results.
Reading: Study the Knowledgebase articles, available in the Help section of Test&Target.; This can help you understand the main questions that people have as they use Test&Target;, and provide insight into the real-life use of the product.
Video: Videos: The online training modules located within Test&Target; will provide additional review content (Test&Target; Help>Getting Started>Training).
- Basic Operations
- Technical Training
- Using OnSite
The exam guide includes an exam overview, topics, review materials, and exam format to help you in your preparation to take the ACE: Test&Target; exam.
Download the guide here.
