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ACE: SearchCenter+

ACE: SearchCenter+ ensures you have the expertise to align SearchCenter+ with your business Key Business Requirements (KBRs), manage paid search initiatives, set up and implement optimization strategies, and create and distribute reports.

By earning the ACE: SearchCenter+ credential, you can prove your expertise in using the latest version of the solution. Becoming an ACE: SearchCenter+ Expert can help you differentiate yourself in today's competitive job market, broaden your employment opportunities by displaying your advanced skills, and result in higher earning potential.

For employers, the SearchCenter+ certification verifies that your employees have a clear understanding of both the concepts and the value of SearchCenter+ and a focus on impacting their online business with the tool.

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This exam measures your SearchCenter+ knowledge and skills of the topics listed below.

Terminology and Interface

  • Understanding SearchCenter+ and Omniture Platform terminology
  • Navigating the SearchCenter+ interface
  • Customizing SearchCenter+

Campaign Management

  • Creating and editing campaigns
  • Importing and editing campaigns
  • Using the Excel Client tool to manage campaigns

Campaign and Keyword Measurement

  • Identifying report purposes
  • Configuring and running reports
  • Running report breakdowns
  • Saving and sharing reports
  • Integrating SearchCenter+ and SiteCatalyst reports
  • Understanding and leveraging advanced SearchCenter+/SiteCatalyst reports

Campaign Monitoring

  • Setting up e-mail notifications
  • Using the Event History tool
  • Monitoring traffic quality
  • Monitoring and troubleshooting data accuracy

Custom Groups

  • Understanding custom groups
  • Assigning custom groups

Automation

  • Creating keyword bid rules
  • Applying bid rules to keywords
  • Creating landing page optimization tests
  • Developing portfolio optimization scenarios

Technical Foundations of SearchCenter+

  • Understanding technical foundations of SearchCenter+ tracking codes and data collection

Language(s): English

Audience(s): Experienced SearchCenter+ users, SEM Managers

Technology: SearchCenter+

Type: Proctored exam

Certification consists of achieving the minimum passing score on a multiple choice test. Some questions include screenshots of the SearchCenter+ interface, and may require the test taker to determine what business questions can be resolved using the SearchCenter+ solution.

Time: The certification exam has a 120 minutes time limit and includes a timer to mark the remaining time.

Passing Score: The minimum passing score for the SearchCenter+ certification is 70%.

Number of Questions: 69 multiple choice questions (worth 1 point each).

To help you prepare for this exam, Adobe Training Services recommends that you have hands-on experience with the product and that you use the following training resources.

Training: Attend the SearchCenter+ User Training course, provided by Omniture University. The one day course provides a detailed, hands-on instruction of Omniture SearchCenter+ for those who will be using the tool on a regular basis, or for those who will be managing such users. The course emphasizes how users centralize keyword management with one interface across multiple search engines, automate keyword bidding based on defined performance thresholds as well as enable automated email alerts.

  • SearchCenter+: New User Orientation

Reading: Study the Knowledgebase articles, available in the Help section of SearchCenter+. This can help you understand the main questions that people have as they use SearchCenter+, and provide insight into the real-life use of the product. Recommended articles include:

  • SearchCenter+ - Pre-Migration Details and Useful Information
  • SearchCenter+ - Using the Campaign Synchronization Tool

Video: The online training module located within SearchCenter+ will provide additional review content (SearchCenter+ Help>Getting Started>Training).

The exam guide includes an exam overview, topics, review materials, and exam format to help you in your preparation to take the ACE: SearchCenter+ exam.

Download the guide here.