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ACE: Insight Analyst

ACE: Insight Analyst ensures you have the expertise to align Insight with your business Key Business Requirements (KBRs) and effectively leverage Insight to better understand site activity and visitor behavior.

By earning the ACE: Insight Analyst credential, you can prove your expertise in using the latest version of the solution. Becoming an ACE: Insight Analyst professional can help you differentiate yourself in today's competitive job market, broaden your employment opportunities by displaying your advanced skills, and result in higher earning potential.

For employers, the Insight Analyst certification verifies that your employees have a clear understanding of both the concepts and the value of Insight and a focus on impacting their online business with the tool.

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This exam measures your Insight knowledge and skills of the topics listed below.

Insight Overview

  • Describe each component of the Insight architecture
  • Understand the general data flow through the architecture
  • Describe Insight

Introduction to Insight

  • Terminology
  • Core Concepts

Client User Interface

  • Navigate within Client
  • Understand the Worktop
  • Navigate Client contextual menus
  • Create, modify, and save workspaces
  • Access and format visualizations

Understanding the Dataset Schema

  • Understand how to read a Client dataset schema
  • Understand the different dimension types
  • Understand the key Insight web analytics dimensions and their relationships
  • Understand Extended Dimensions and Metrics

Introduction to Insight

  • Understand dynamic segmentation / selection / filtering
  • Correctly interpret the results of making selections

Answering Business Questions

  • Implement a core strategy for answering business questions using Insight

Understanding Visitors by Session

  • Understand how to interpret the Visitors by Session metric
  • Understand the difference between this metric and the Visitors metric

Creating Segments

  • Create visitor and session segments

Understanding the Value Model

  • Understand the Insight value model

Analysis Visualizations

  • Gain greater familiarity with process maps and path browsers
  • Understand process analysis using process maps
  • Understand clickstream analysis
  • Describe other visualization types

Publishing Reports and Templates

  • Work with the Profile Manager
  • Configure reports for distribution
  • Publish reports

Creating Metrics

  • Use metric editor
  • Learn basic metric syntax
  • Know which documentation to reference for any questions on metric syntax

Customizing the Application Structure

  • Customize Menus
  • Customize Worktop Tabs

Using the Filter Editor

  • Understand the Filter Editor
  • Understand Inclusion versus Exclusion criteria
  • Understand the different Condition Types available in the Filter Editor
  • Know how to save and re-use filters

Worksheets

  • Understand the benefits of Worksheets
  • Learn how to enter formula into Worksheets
  • Learn how to format indicator cells
  • Learn how to format input cells

Latency Tables

  • Create latency tables
  • Understand how to interpret latency tables

Detail Tables

  • Create detail tables
  • Understand the benefits of a detail table
  • Understand the differences between a detail table and a cross tab table

Advanced Features of Path Browsers and Process Maps

  • Understand how to use additional features of path browsers and process maps for more powerful analysis and data interpretation

Language(s): English

Audience(s): Experienced Insight users, business analysts

Technology: Insight

Type: Proctored exam offered at the end of the three-day Adobe Training Services Analyst Training course

Certification consists of achieving the minimum passing score on a test that contains multiple-choice, short answer, and performance questions. Some questions include screenshots of the Insight interface, and may require the test taker to recreate the environment using an Insight workspace.

Time: The certification exam has a time limit of 180 minutes.

Passing Score: The minimum passing score for the Insight Analyst certification is 75%.

Number of Questions: 68 questions (worth from one to 10 points each).

To help you prepare for this exam, Adobe Training Services recommends that you have hands-on experience with the product and that you use the following training resources.

Training: Attend the Adobe Certified Expert Analyst: Insight course, provided by Adobe Training Services. The three-day course provides in-depth training and Adobe Certified Expert (ACE) credentials for business analysts who want to become expert end users of Insight. It begins with an introduction to the architecture, core concepts, and terminology and data structures. Next, it moves into a comprehensive overview of the entire user interface, including all tabs, thumbnails / workspaces and contextual menus.