caitlin elsaesser  (28 Results)

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Blog posts | August 10, 2011 7:00am PDT

Most job websites have the same business model: charge the employer for listings, not the job seeker. Here's why one founder flipped that model on its head.

Blog posts | July 29, 2011 1:43pm PDT

Brina Bujkovsky can only find an affordable version of her wedding cake toppers in China. But she's afraid if her customers knew they would stop buying.

Blog posts | July 27, 2011 6:00am PDT

Not a naturally creative type? Doesn't matter. A new book argues that generating great ideas is a skill anyone can learn.

Blog posts | June 20, 2011 10:09am PDT

Connie Grant wants to expand her cookie business, but the costs of franchising are unaffordable. Should she come up with a financing model to franchise, or look for another way to expand?

Blog posts | June 7, 2011 3:13pm PDT

They borrow huge sums of money to start businesses that may -- or may not -- survive. Does that make entrepreneurs bigger risk takers than everyone else?

Blog posts | April 29, 2011 10:33am PDT

In the early days, following up on sales leads was easy and there was plenty of time for personal contact. As her business grew, Tami Lesser had to keep it personal -- but more efficient.

Blog posts | April 18, 2011 9:49am PDT

Life happens. And when it does, you can't put the business on hold.

Blog posts | March 22, 2011 9:33am PDT

It's not that best friends don't make good co-founders; the problem is, how do you decide who does what?

Blog posts | March 9, 2011 4:45am PST

How do you become a known quantity so chains like Target and Toys R Us take notice? Baby products company Skip Hop went straight to their customers for help.

Blog posts | February 28, 2011 10:03am PST

Would you pay your customers to spread the word about your products? That's what Greg Selkoe did -- with great success.

Blog posts | February 17, 2011 11:18am PST

The more Roy Hessel's company expanded globally, the more multilingual it became. Here's how he kept growing and kept the company culture intact.

Blog posts | January 20, 2011 7:40am PST

With 110 employees and $40 million in revenue, Jane Glazer had built a successful company. But the name made most people think she operated out of her kitchen.

Blog posts | January 14, 2011 11:21am PST

Ben Kirshner created a company where employee satisfaction is more important than boosting profit margins. And he benefits, too, now that he has a lot less stress and turnover.

Blog posts | November 24, 2010 7:45am PST

By Peggy Farabaugh, Founder, Vermont Woods Studios, Vernon, Vt. If we don't grow fast enough, we are out of the game. As more people buy furniture from China, the customer base for our...

Blog posts | November 2, 2010 12:20pm PDT

Jared Franklin realized that his company's incentive system failed to motivate his sales staff, and lent itself to inconsistent productivity. So he created a system to reward the behavior he...

Blog posts | November 1, 2010 2:00pm PDT

When a new employee took a project in a different direction than anticipated, this CEO needed to learn how to stop micromanaging. Here's what happened.

Blog posts | October 14, 2010 8:00am PDT

Zach Rose worried that hiring remotely would weaken his ability to manage his staff. But with a few new strategies, it helped him grow the business.

Blog posts | October 4, 2010 8:10am PDT

The technology industry has changed rapidly since Jerry Feil started his business 36 years ago. His secret to survival: With each change, look for the new, unfilled niche it creates.

Blog posts | October 1, 2010 7:40am PDT

Heidi Ganahl's franchisees had plenty of passion for the business but few had the financial skills to jumpstart growth. Here's how she helped their businesses - and hers - succeed.

Blog posts | September 7, 2010 9:51am PDT

Frances Moreno struggled to balance motherhood and work when she started her company. Nearly five years later, she has learned that a family-friendly workplace is also good for business.