Beach 'bums' to sport ads
Last Updated: 3:41 AM, August 10, 2011
Posted: 1:36 AM, August 10, 2011
PrintLONDON -- Soccer teams have home and away shirts, tennis and golf stars have clothes and gear with sponsored logos, but if you're a female beach-volleyball player, there's not a lot of costume real estate to hire out to the marketing folks.
That's why British beach volleyball stars Shauna Mullin and Zara Dampney will be sporting a high-tech bar code on their itsy-bitsy bikini bottoms when they compete in a high-profile London tournament this week.
The Olympic pairing -- ranked 26th in the world -- will have a Quick Response (QR) code on their costumes at the Visa FIVB Beach Volleyball International.
When photographed on a smartphone, the code directs users to a gambling Web site.
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