When Mónica Weitzel moved to Los Angeles to become as a singer, she knew she would have to make a living while she pursued her career in music. She never thought working as a promotional model would lead her to owning her own business and staring in her own reality TV show.
As the CEO of promotional modeling agency Assorted Flavors, Weitzel has an armada of attractive models she sends out to promote products for the company’s clients. After establishing Assorted Flavors six years ago, an opportunity to crossover into another industry presented itself in the form of a reality show called “Beauties & the Boss” on mun2.
During an exclusive interview with EXTRA, Weitzel and one of her models, Diane Jay González, talked about what type of dynamic there is in a modeling agency full of women and what it actually takes to promote a product.
“Beauties & the Boss” airs Sundays at 8 p.m. on mun2.
EXTRA: Mónica, was owning a promotional modeling agency something you set out to do when you moved to L.A.?
Mónica Weitzel: I actually moved to L.A. to be a singer, but the modeling just clicked for me. I started modeling and sometimes a company would ask me to bring a friend along. It got to the point where I got the reputation of always bringing a really cute girl to work with a great personality. All of a sudden, companies were calling me up and asking, “Can you send us some girls?” It kind of just turned into an agency. Now, we are expanding and growing.
How did incorporating a reality show into your business come about and why did you decide to take advantage?
MW: I had the opportunity to meet executive producer Michael McQuarn
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