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How to make online ads more effective

Dear Karen: How can we get better returns on our Internet ads?

 
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Spotlights from the Los Angeles Times

77% off UFC Gym

77% off UFC Gym

$29 for 1 month of fitness classes from UFC Gym (reg. $125).

See Giada De Laurentiis

See Giada De Laurentiis

Get tix to The Taste where Giada will host Picnic in the Hills.

Sherwood Schwartz legacy

Sherwood Schwartz legacy

Learn about the 'Brady Bunch' home and TV show's creator.

Magic Johnson live

Magic Johnson live

Join an intimate audience when Plaschke talks to the Laker icon.

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How to simplify your slate of product names

Dear Karen: Our business has a lot of products with names all over the map. How can we simplify?

June checkup can help ensure your firm is healthy

June checkup can help ensure your firm is healthy

It's time for a midyear checkup.

Electric-powered radio control planes are taking off

Electric-powered radio control planes are taking off

When Greg Stone flies his model airplanes in Irvine at Orange County Great Park — fittingly on the site of the former El Toro Marine...

Advice: How work-at-home parents can keep kids at bay

Dear Karen: My kids are signed up for day camps this summer. How else can I keep them busy while working at home?

Small-business advice: Don't face IRS auditors alone

Dear Karen: You answered a question about getting an IRS notice. What if you're being audited?

Operations menu can help eatery's sales heat up

Operations menu can help eatery's sales heat up

Kevin Reynolds is hoping for a long, hot summer.

How I Made It: Scott Hauge

How I Made It: Scott Hauge

The job: Advocating in Sacramento for small companies. Hauge is president of Small Business California, a San Francisco...

More small businesses are offering health benefits to workers

More small businesses are offering health benefits to workers

Major insurers around the country are reporting that a growing number of small businesses are signing up to give their workers health...

Coffee-roasting brood keeps L.A. ethnic communities brewing

Coffee-roasting brood keeps L.A. ethnic communities brewing

The coffee beans roasted, ground, packaged and shipped out of the F. GaviƱa & Sons Inc. factory in Vernon are as diverse as the...

Flying Pigeon LA peddles bike culture north of downtown

Flying Pigeon LA peddles bike culture north of downtown

On the third Sunday of each month, a dozen or so people pedal out of Highland Park atop steel-frame bikes straight out of the Chinese...

A friend to L.A.'s best old buildings

The gig: Founder and principal of Levin & Associates Architects, a Los Angeles firm that specializes in historic building...

Find new start-ups through entrepreneurship groups

Dear Karen: My firm helps start-ups with marketing strategies. How can we reach them early on, before our competitors do?

Inviting a Wal-Mart into Florence-Firestone

The little tortilleriatortilleria, hidden away in the Florence-Firestone neighborhood near Watts, could be mistaken for a...

Time bank takes root in Echo Park

ANE CRABTREE, a costume designer and stylist, was on location in Bulgaria when a professional chef e-mailed to say she'd be happy to give...

SBA wish list seeks rules reform

For many small-business owners, it can seem as though federal bureaucrats do little more than churn out reams of mind-numbing regulations...

Think chocolate can't get any better? These Willy Wonkas beg to differ

Meet the new Willy Wonka: Timothy Childs is a former space shuttle technologist who's building a 29,000-square-foot chocolate factory on...

A formula for expanding successfully

Gabrielle DeSantis-Cummings and Monica Hillman are on the hunt for about $250,000 to quickly expand their small company, Gigi Hill, which...

Tote-bag firm Gigi Hill is thinking bigger

It started with a $10 tote.