The Movable Buffet

Dispatches from Las Vegas
by Richard Abowitz

Category: Jay-Z

Jay-Z you see and Rihanna you don't

July 6, 2009 |  8:27 am
 

Jay-Z

I could not make it to the Pearl inside the Palms to see Jay-Z on Friday. But that turns out to be a good thing for readers of the Buffet on two fronts. One is that Ann Powers happened to be there reviewing for The Times. You can read Powers' review here. Here's an excerpt:

Jay-Z shows are fun because the rapper is so adept at spinning liquid gold; his mouth is one of the most nimble in the genre’s history, and he uses it to present thoughts that are sharp, funny and resonant. Hits flew fast and furious at the Pearl, from radio staples such as “Hard Knock Life” and “99 Problems” to insider favorites like “Jigga What” and “Dirt Off Your Shoulder.” Jay-Z also sampled from his remix collaborations with other rappers, including Young Jeezy’s homage to Obama, “My President,” and Kanye West’s “Diamonds From Sierra Leone.”


Powers goes on to note the presence of  "Rihanna, all smiles in the mezzanine."

And, though I could not be there, Buffet photographer Sarah Gerke was not going to miss a chance to shoot Jay-Z. Interestingly, she reports that the media were specifically instructed by the public relations team for Pearl that they were not allowed to take photographs of Rihanna.

Photo: Sarah Gerke


The closing of 40/40 and the race card

August 28, 2008 | 11:44 am

Jayz News of Jay-Z's 40/40 being sold back to Palazzo to become a race and sports book with a restaurant has provoked a range of reactions. Within Vegas, most who follow the Strip were not surprised. The Review-Journal put a story in its Business section opening with: "The much-rumored closing of the 8-month old 40/40 Club at the Palazzo became official Wednesday."

I have now gone over the closing with both spokespeople for Jay-Z and Palazzo. Both use the identical words to describe what happened: "It was a business decision."

Jay-Z's camp feels they got a very good deal in being bought out of the lease on 40/40 by Palazzo. But no one involved would give any numbers on how many dollars equal a good deal.

As for reports that 40/40 was failing to draw people, Jay-Z's camp strongly denies that. Ron Berkowitz, a spokesperson for Jay-Z, says, "The club was doing good business." However, Berkowitz noted he had no specific knowledge of the details of costumer counts and grosses. "If you went there on a weekend you saw it was packed. Maybe, at other times it wasn't as crowded. But that is true everywhere. The club was doing fine. What is going on here is that (40/40's 24,000 square feet) is valuable real estate, and they came to us with an offer and this was a good business deal."

A Palazzo spokesperson, Ron Reese, offered me essentially the same explanation:

"This was a business decision pure and simple. As you have seen from being down there, our current sports book offering is less than ideal. We want to change that and taking back the 40/40 space is the ideal option. Additionally, we will offer new gaming, tables/slots, in the space, which will be a component 40/40 couldn't add as we obviously have a Nevada gaming license."

Of course, amidst all this good business comes the question of why this couldn't have been figured out before 40/40 opened? Rather than the synergy expected, the mix of a nightclub with a sports bar confused guests.  My guess is that 40/40 wasn't doing quite the great business everyone had hoped combined with the Palazzo's desire to expand their sports book. Does that sound too straightforward?

That is just a guess. I base this guess on one of my basic rules about Las Vegas: No matter what the press release says, nothing that is really successful closes in Las Vegas (with Celine Dion, of course, as the exception that proves the rule). Vegas resorts are always tinkering and redesigning.

One example: "Hairspray" lasted only a few months at Luxor and soon "Believe" with Criss Angel will open there. How many millions were lost in the one project and then millions more invested in the new show? Not to mention the lost customers of a closed theater during all this changing.

Opening and closing quickly at great expense is fairly usual in Vegas, a local quirk, and usually takes place when someone figures out money-earning is not being fully optimized in a spot and convinces enough executives to agree.

However, local journalist (USA Today, New York Times and columnist for Las Vegas Weekly, where I am on staff) Steve Friess on his blog has a different take and opines: "The surprise was that anybody thought that a place that elsewhere is known for drawing large numbers of black customers would fit in well in a $2 billion resort like Palazzo where the only minorities they're really aiming to please are Asian whales."

I could not disagree with this more. I do not deny racism exists here as anywhere. But as an operating principle I have always viewed Vegas as only interested in the bottom line for better and for worse. And, part of for better is that the money of rich people of any race is just as worthy of courting.

Also, a sports bar attracts sports fans of all races, and this one was meant for wealthy sports fans. The Palazzo knew who Jay-Z was when they made the deal with him in the first place. And Jay-Z's fan base runs the gamut of folks the Palazzo would love as customers: people like me and, oh, the person being nominated for president by the Democratic Party tonight.

Anyway, both Berkowitz for Jay-Z and Palazzo's Reese strongly deny that race played any role in this transaction. Both again using the same word say that the idea that race was involved in anyway is "ridiculous." According to the Palazzo's Reese:

"Places in Las Vegas change all the time -- whether it is shows, restaurants or clubs -- this is no different. It gives us an opportunity to fill an identified need  and that's how and why we approached this agreement with 40/40." (photo by Sarah Gerke)


5 minutes with Jay-Z: A vision of BlackBerry metamorphosis

December 29, 2007 | 10:17 am
Img_9111 The problem with opening something new on deadline is that there are factors out of your control.

This is especially true when you are trying to open something new inside something newer.

For example, if you are Jay-Z planning a grand opening for your club in a resort that isn't open.
 
Yesterday I was supposed to get a sneak peak at Jay-Z's 40/40 club at the Venetian's Palazzo. But the proper safety and occupancy permits had yet to be issued to the resort, delaying its ability to host events.

In fact, whether 40/40 can have its grand opening at all as planned on Sunday is clearly going to go down to the wire.
 
Two days ago the Palazzo sent out a letter to the media noting that the casino's grand opening is now set for the middle of January and that its soft opening (when the resort actually opens, without fanfare, to get the kinks out for a few days) has been delayed to an unspecified date.

Oddest of all, the Venetian announced that no photographers are allowed to shoot pictures at Palazzo until the grand opening.

In fact, if the Sunday night opening of 40/40 does take place, press have been instructed to "refrain from taking any videos or photos outside the designated red carpet area."
 
So, instead of a tour, I had a short one-on-one interview with Jay-Z yesterday afternoon in a conference room at the Venetian. It was a good consolation prize, though I was given only five minutes.

Major celebrities really have it easy when it comes to charming reporters.

All it took for Jay-Z this time was for one of the best-selling music artists, known for a business acumen as sharp as his lyrics, to walk across the room in a T-shirt offering an unpretentious handshake along with "Hi, I'm Jay."

I was totally impressed. You can see, even in a short conversation, why Jay-Z is so comfortable in so many environments: boardrooms, mean streets, studios and posh resorts. The man carries himself with such ease and confidence, appears thoughtful in answering questions and connects without any sense of being on autopilot or giving previously contrived answers.
 
Jay-Z told me he actually had wanted to open 40/40 weeks ago. He compromised on the New Year's weekend date. "Our first date was the 20th (of December)." On the other hand, he does not seem terribly concerned about the construction problems or possible delays. "Things go like they go in a natural progression. It is for the best."
 
Jay-Z told me that now is supposed to be an introspective period in life for him. He just stepped down as label head at Def Jam, and he was hoping to figure out over the coming days what his plan is for the next five years.

"This is supposed to be my vacation, but I am here instead." Still, he did not seem unhappy in the least to be in Las Vegas. "I've never spent New Year's in Vegas, and I am a fan of Vegas. So, it should work."
 
Even a five-minute interview can provide some interesting side drama.

Waiting is a large part of my job. For example, a dozen reporters were lined up for these one-on-one interviews with Jay-Z yesterday. I usually bring a book. This time, I had a translation of Ovid's "Metamorphoses" that I was interested in reading because, instead of reproducing the original Latin's dactylic hexameter, the translator put the poem in iambic pentameter. 
 
Jay-Z immediately noticed the book, and we had a brief discussion about scansion -- talk about surreal experiences -- after which I immediately gifted the book to him.

I know Jay-Z can afford his own library, but the idea of the music and business mogul pondering his next moves through the prism of Ovid's stories of love and change seemed so perfect.
 
The other minor drama with Jay-Z came at the end of the interview when I grabbed my BlackBerry to leave. One problem: My BlackBerry was already in my pocket. On the table in front of us was Jay-Z's device.

When we were done interviewing, I picked up his phone, thinking it was mine. Jay-Z gave me a sly, player-to-player look, "You planning on taking that?" I immediately put it down, embarrassed, and resisted the urge to pull out my phone from my pocket to show him that I was only confused, not dishonest.
 
But last night I dreamed about how cool it would be to use Jay-Z's BlackBerry. Not only would the choices of people I could call in the address book be amazing but whoever I called was going to answer, too, because I am Jay-Z on the caller ID!  Now, that would be a metamorphosis.

Back to reality: We will see on Sunday if the opening of 40/40 finally happens. If it opens as planned, I will be there to report on an event that will be the highlight of the many New Year's openings on the Strip this year that include the Cathouse restaurant at Luxor (tonight), the Bank at Bellagio, and Prive at Planet Hollywood.

(Photo by Sarah Gerke)


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