Digital Marketing Strategist

by David Rogers - June 22, 2011

If your organization has been slow to go digital, here's the quickest way to get the company up to speed.

by David Rogers - June 15, 2011

While luxury brands were a little late to social media, some have figured out how to tap the true power of Facebook. Lessons from BMW, Audi, Bulgari and others.

by David Rogers - June 7, 2011

Forget tweeting. Savvy business professionals have found better uses for twitter.

by David Rogers - June 1, 2011

Most companies let the marketing department run their digital strategy. That's a big mistake.

by David Rogers - May 23, 2011

You've got 1000 Facebook fans and many more in your online community. How to analyze the metrics to see if your digital marketing is working.

by David Rogers - May 16, 2011

From Yahoo to Pepsi, companies are beginning to reward viewers to induce them to watch--and share with others. A smart strategy? Or a fad that will fizzle?

by David Rogers - May 9, 2011

Pulling the plug may sound like a crazy idea. But more organizations are doing it to focus on social media because increasingly, that is where web users are spending their time.

by David Rogers - April 27, 2011

Contrary to what you've read, all Facebook fans are not created equal. Follow these 5 steps to calculate the financial value of your fans to your company.

by David Rogers - April 19, 2011

Flip Video became a quick success--and almost faster failure. So could your business. Here are 5 reasons why.

by David Rogers - April 13, 2011

Starbucks became one of the world's best brands not by chasing the latest digital tech trend. Instead it developed a deep understanding of how customers live today.

by David Rogers - April 5, 2011

Like any medium, Twitter can be a time suck if you're not careful. Here is how big brands have successfully used Twitter to help business.

by David Rogers - March 29, 2011

Savvy marketers aren't just expecting customers to passively watch ads, anymore. They're roping customers into the marketing process--with great success. Here's how.

by David Rogers - March 21, 2011

What the latest YouTube videos can teach you about how to successfully reach customers online.