DailyCamera.com Boulder, CO
 

Advertising Opportunities

We ve been the market leader for more than 118 years

The Camera s content is second to none: local, relevant, in-depth, vibrant, award-winning. We don t just report the news, we re a vital part of the community we serve. That s why we reach so many more of Boulder County s active, affluent consumers than our competition. Always have, always will.

When you work with the Camera, you choose how your advertising message is received. Go for total market coverage or target specific zip codes. Mastermind a multi-media approach: print, online, direct mail, niche products. Every investment you make lowers your rates and allows you to extend your reach and capture a larger market share.

You ll also have access to free research, graphic design and consultation services. You ll have the power of Boulder and Broomfield counties No. 1 advertising resources. And you ll enjoy unsurpassed customer service.

Our competitors are plentiful and vocal. But the truth is, they re not in the same league. You ll pay more to reach less. Put your business in the hands of a proven leader. More people are using and reading our news and information than ever.

Unparalleled market reach with the Camera

Daily Camera

For the past 100 years, the Daily Camera has been Boulder County s No. 1 source for news and advertising information. The Camera delivers 123,300 consumers every week and nearly eight-of-10 Boulder Valley adults.

* Camera Reader Demos (PDF)
* Product Features (PDF)
* Boulder County Gold (PDF)
* Camera/Enterprise Advertising Rates (PDF)

Broomfield Enterprise

The Enterprise delivers 20,900 Broomfield consumers every week six-of-10 Broomfield adults. It s the only locally produced newspaper of record for Broomfield County.

* Enterprise Reader Demos (PDF)
* Camera/Enterprise Advertising Rates (PDF)

Colorado Daily

The Colorado Daily has served the Boulder market since 1892. And in that time it has become the favorite amongst University of Colorado students (reaching seven-of-10) as well as everyday Boulder-area residents (28,800 readers weekly).

* Colorado Daily Reader Demos (PDF)
* Colorado Daily Advertising Rates (PDF)
* Colorado Daily Welcome Back 2009 (PDF)

Themed Newspaper Sections/Promotions

Whether you want to reach parents, homeowners, newcomers or folks looking for tips and advice on becoming green, we have a section (or several sections) to meet your needs. Our sections are keepsakes. The majority publish online at DailyCamera.com, BroomfieldEnterprise.com and ColoradoDaily.com for a full year. Mix and match as your marketing plan dictates.

* 2010 Special Section Calendar (PDF)

Impact Notes

Make your message stick...the front page of the Camera is the most widely read page of the paper. And the first ad to appear increases awareness by 40 percent! Sticky notes on the front page of the Camera guarantee a lasting reference that can be removed and placed in a convenient location. Combine those features with our low cost-per-thousand and our exclusivisity policy and you have a powerful marketing opportunity that is something to take note of.

*Impact Notes Rate Card

Total Market Coverage

Enjoy the unbeatable exposure of our market s best-read newspaper as well as the nation s best-read weekly coupon package. Valassis RedPlum direct mail package is inserted in the Camera and mailed to all occupied, non-subscribing households in Boulder County.

Whether you want to target a specific zip code or blanket the market with your message, the RedPlum direct mail package is the ideal vehicle. It s cost-effective, delivering thousands of impressions for just pennies apiece. It s high-impact, putting your information directly in the hands of your potential customers. And it s easy, giving you instantaneous access to nearly 100,000 Boulder County households every week.

* TMC Rate Card

We're more than just paper and ink

For the past 118 years, the dedicated men and women of the Camera haven t just been printing the news, they ve been blazing a trail of excellence, innovation and growth. This trail has led us from publishing the No. 1 newspaper and No. 1 advertising source in Boulder County year after year, to hosting our area s most vital source of online information since 1996, to creating countless niche products to best serve our subscribers and local businesses.

The Camera s aim is the same today as it was in the beginning: To deliver news that matters to the people who matter most to us, our community of readers.

Online

Visit your target market where they work, shop and play with DailyCamera.com, BroomfieldEnterprise.com, ColoradoDaily.com and BuffZone.com. The stats:
* A full 93% of market adults access the internet monthly ... that s 172,800 adults.
* 154,900 Boulder-Broomfield adults surf the web every day.
* Our sites attract more than 3 million page views and more than 550,000 unique visitors monthly.
* Our sites have more than 200,000 registered users, and that number grows by about 1,000 every month.

* Online PowerPoint
* Online Rates

Camera Direct

Your Camera offers a wide range of direct marketing services, from postcards and self-mailers to brochures and inserts. Our lineup of products and services are geared towards helping our clients achieve the best possible results from their marketing efforts.

To learn more, call 303.473.1274 or visit the CameraDirect web site.

* Direct Mail site

Greenlight Coupon Book

40% of consumers are using coupons more now than they did a year ago. The Greenlight Coupon Book, distributed monthly in Boulder and Broomfield counties, is a leader in direct-return advertising. You get guaranteed delivery to coupon users ... all for only a penny a household.

* Greenlight Coupon Book Advertising Rates (PDF)

Women's Magazine

Women s Magazine has been inspiring and informing women for more than 20 years. It remains the only product written specifically for local women in our market, and it s only getting better with age.

Women s Magazine is mailed monthly to 16,000 women ages 25 to 54 with incomes of $100,000 or more in Boulder, Louisville, Lafayette, Superior, Erie, Longmont, Broomfield and Niwot. Women s Magazine places your advertising message directly into the hands of your target market! An additional 5,000 copies are also available at select, targeted retail locations.

* Women s Magazine Advertising Rates (PDF)

Longmont Ledger

Featuring intensely local community news, prep sports, education, places to go, things to do and business happenings, Longmont Ledger is a free Sunday newspaper delivered to 28,000 single-family households in targeted Longmont neighborhoods. It s the kind of paper that unites a growing community, with in-depth content from award-winning journalists coupled with vital reader-submitted news.

* Longmont Ledger Advertising Rates (PDF)

To learn more about our products, call 303.473.1400.


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