FIFA.com - FIFA's Marketing activities

"The FIFA World Cup is a competition staged on a scale of massive proportions and it is abundantly clear that this could not be achieved - and with such success -- without the support of our commercial partners. It is FIFA's stated mission to not only develop the game, but also to touch the world and build a better future through our various development programmes and humanitarian initiatives. Our sponsors are integral to making this pledge a reality."
Joseph S. Blatter, FIFA President

Based at FIFA HQ in Zurich, with 47 professionals of 14 different nationalities, FIFA Marketing is a dynamic and diverse team covering a multitude of fields of expertise within the sports business industry.

• Define sponsor rights packages and effectively deliver these rights while adding further value in order to ensure maximum return on investment for the sponsors
• Promote FIFA Events to fuel fan excitement and increase the value for host nations, host cities, member associations, FIFA, the sponsors and other key stakeholders
• Manage premium hospitality at FIFA Events delivering an unique guest experience
• Develop innovative and tailor-made marketing programmes to enhance the fan experience at FIFA events
• Manage the brand identity for FIFA and FIFA events, ensuring a consistent and aspirational brand image
• Position FIFA Marketing as best in class in the sports marketing and sponsorship field