The Daily Beast created a custom topic page for Cleveland Clinic. 'Medical Innovations, Presented by Cleveland Clinic' included head-to-toe customization for Cleveland Clinic with articles, galleries and sponsored content that aligned with their own innovative approach to quality of care, institutional medicine and beyond.

Bottega Veneta created original units that ran on select news stories, and broke the copy of the story to further engage the reader. When clicked upon, the ad unit expanded to an embedded microsite which provided an in-depth look at the Bottega Veneta brand

Fox ran a sponsored story with an exclusive video clip to promote the premiere of their new series, Glee. The story was promoted on the homepage of the site and generated a click-through rate well above industry average.

Patricia Cornwell used the newly launched Book Beast channel to promote the sale of her new thriller, Scarpetta. In a sponsored book excerpt, readers were able to read an exclusive part of the book, and click to Patricia Cornwell's site for purchase.

Harry Winston showcased their New York Collection in a dedicated rich media gallery, pairing diamonds and iconic New York landscapes. This custom gallery included a clickable skin, and was promoted from the homepage of the site.