The Issues
The Health & Wellbeing Issue
Prognosis
People want to take control and commit to wellness in their own way
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Defining Wellness: Pilates and Pizza
Balance is now being redefined by consumers, as fads are out and fun is in
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iMedicine
Because of technology, the conversation around health and wellbeing is set to change radically
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Beauty & the Art of Living
The definition of beauty is changing to include wider ideas about what is healthy
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Food: Shape, Speculators and Security
Food communications become more direct as consumers pay more attention to value and cost
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The Finance Issue
Changing Perceptions
Consumers are more concerned about honesty & transparency than they are about financial returns
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Here for Good
The recent rebranding by Standard Chartered is the first global positioning campaign by the bank in 40 years
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Boring is Sexy
If themes such as ‘transparency’ are increasingly a driver, there are many ways to tease this idea out
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Radically Different
Nationwide’s Head of Brand Marketing demonstrates the payoff of making the case for difference
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Taking Control
Mobile banking is one area of the Financial Services Sector where different rules of communication apply
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