The Greatest Sites
Known to Men.

About IGN Entertainment

→ We capture the number-one concentration of men ages 18-34 online, driving nearly 50MM unique views and 562MM page views each month with leading sites including IGN, AskMen and Rotten Tomatoes. For millions of guys, we have cemented our reputation as an authoritative voice on games, entertainment and men's lifestyle by delivering sharp opinions and ground-breaking visual content. For you, we offer the creativity, authenticity and relevance to help you engage our vital, premium audience.

comScore Media Metrix, October 2008 US; Nielsen @Plan Fall 2009

1.0 Audience

Bro-verload.

Male-composition index

With a male composition index pushing two times the online average and heaps of traffic, our original properties together reach 1 in 4 men online in the 18-34 age range1. Simply put, we do a better job of applying your media dollar directly to the young male demographic you need to reach. Matched by our breakthrough creative and guy acumen, our pitch adds up to integrated, targeted campaigns with room to scale: it could only be better if our rate cards were printed on crisp bacon.

Nielsen Online, @plan Fall 2009

1.1 Reach

Reach 25.8MM Viewers.

 
That's 1-in-4 US gamers, or around 14.5 million theater seats per month.

Not only do we have some of the largest concentrations of video game and entertainment fanatics on the internet; when they visit our sites, our viewers spend more time, view more pages, and visit more often than our competitors. Let's check the scoreboard, shall we?

Engagement (Millions)

IGN Entertainment IGN AskMen Rotten Tomatoes
Time spent in Minutes 408 288 16 31
Page Views 408 231 70 51
Total Visits 64 38 9 11
Videos Streamed 27.6 22.7 1.8 1.4

Sources: U.S. total uniques, comScore Media Metrix, October 2009; Nielsen @Plan Fall 2009; comScore Video Metrix, Sept. 2009

1.2 Profile

Just reading this audience profile might put hair on your chest.

Whether young or young-at-heart, our viewership is loyal, purchase-ready and influential amongst its peers. We call our core viewers entertainment enthusiasts. Compared to their peers, they play more videogames, see more movies, purchase more DVDs, share more advice and are more likely to do all of the above online.

Demographics

85 percent male.
  • 85% Male
  • 28.6 Years Old
  • $68,733 HHI

IGN.com ranks #1 in concentration of:
Men 18-34, Men 18-24, Men 21-34, Men 18-49

88 percent male.
  • 88% Male
  • 32.4 Years Old
  • $74,619 HHI

AskMen is readers' #1 Source for Men’s Lifestyle topics (OTX AskMen study, August 2009)

54 percent male.
  • 54% Male
  • 34.2 Years Old
  • $75,379 HHI

Rotten Tomatoes is ranked #2 in both movies rented in the last 30 days and read movie reviews/news/listings

Psychographics

65% of the network's audience owns a game console
4.4X more likely than the online average to list video game playing as a favorite hobby
2.9X as likely have purchased video games in the last six months
56% have gone to see a movie in the theater in the past 30 days
2.5X more likely than the online average to own a Blu-Ray disc player
89% have watched cable television in the past 7 days
87% have made an online purchase in the last 6 months
85% own a cell phone
3.2X more likely to listen to MP3s and streaming music on their cell phones
1.3 Influencers

Our audience is packed with influencers (and electrolytes!).

If you're a brand everyone should be talking about, you should be talking to IGN Entertainment. Compared to the online averages, our typical audience member has an audience of his own:

4.7X
more likely to provide frequent advice on video games
2.0X
more likely to provide frequent advice on movies
3.8X
more likely to provide frequent advice on electronics and computers

We capture everyone from the core enthusiast gamer as well as the hit-driven and social gamer, alike. One thing our audience has in common is that they are highly networked:

86%
go online daily
2.1X
more likely than the online average to post product reviews online, last 30 days
2.3X
more likely than the online average to provide frequent advice on websites and Internet content, last 30 days
Source: comScore Media Metrix, October 2009; Nielsen Online, @plan Fall 2009
2.0 Content

Enough games, let's get down to business.

→ It's 2010. Why aren't we talking up fragmentation and social graphs? Because eventually, it all comes to audience engagement, and we have it in spades. Viewers of IGN, Rotten Tomatoes and AskMen spend up to 40% more time with our content than the online average.

First-looks, exclusives and the sheer depth of our editorial content might go to explaining a part of our following; but the real story is that we truly share in the passions of our audience.

Our days and frequent nights are spent reveling in the world of games and entertainment. We are elbow to hairy elbow with the immediate and beautifully fickle culture that captivates the minds of young men across the globe.

Your brand needs to engage these enthusiasts. We can improve your game.

As a team of clued-in editors, media marshals and creative mad scientists, we've worked through eleven years of successes and tribulations to better understand our viewers' desires, and how to evolve your brand message into an authentic experience that inspires conversion.

With thanks to our editorial, our viewers are also the first to know and amongst the earliest adopters. And they tell their friends.

2.1 Properties

We built it. They came.

IGN

The world's largest videogame and entertainment site. Select a property to view detail.

AskMen

#1 destination for men's lifestyle content. View property details

Rotten Tomatoes

The premiere film and entertainment site. View property details
2.2 Product Showcase

Better. Stronger. Flash-er.

→ Whether it's an industry-first and technological marvel, or a straight-up IAB unit, we have a passion for our clients' brands and engaging media. Tap our creative and resourceful team to discuss any aspect of the planning process and how to take advantage of our full range of ad products.

We've had the opportunity to work with a wide variety of brands and through our extensive experience we've become experts in the video game, entertainment and consumer sectors.

2.3 IGN Video

IGN VIDEO:
#1 for Viewers and Streams

With over 4.8 MM viewers and 27MM video streams, IGN leads the category. Our original content including Daily Fix, Strategize and Rewind Theater engage our audience both on and off the network. We continue to grow our distribution channels and video numbers through key partners including: MSN, YouTube, Xbox Live, MySpace among others.

IGN on the iPhone

ComScore Media Metrix, Sept. 09.
2.4 iPhone

Creative engagement? There's an app for that.

The IGN Game Reviews Application, available for free on iTunes, is designed to help users make smart gaming choices on the go. All of our highly-regarded game reviews are now accessible at the point-of-sale and our video reviews look amazing on the device, naturally.

Since launch, our app has seen over 300,000 downloads. Our latest and greatest innovation, it offers advertisers a first-mover opportunity, uncluttered ad space, and premier brand placement.

IGN on the iPhone

3.0 Toolkit

More utility belt,
less tights.

Whether you're pulling together a media plan, or looking for tracking specs hours after the account team has gone to bed, you'll find it here. We try to keep things easy. Of course, contact us if you're special.

3.1 Media Tools
  • Coming soon
3.2 Production
3.2 Partner Resources

Get in touch with your masculine segment

A full list of contacts is available →