Autoblog UK

We've already had to sit through months of relentless teasing by Ferrari before we could have a good look at the new FF, but thankfully from today we can start planning what ours is going to look like - lottery win depending.

After much consideration and internal debate, we have already narrowed down the exterior colour to a highly original Rosso Scuderia, which, despite being one of 44 colours available is the only real choice.

Ferrari is so revered in Italy that it's not unusual for the brand to be given special treatment, even from the authorities. So when the supercar brand decided to hold the press launch for its new FF at an inaccessible ski resort, all it took was a phone call to the air force to secure publicity-friendly transport.

And we're not just talking about a Chinook, either. The dual-rotor monster might have had the precious FF in its belly, but the Italian air force deemed the mission important enough to deploy three Augusta helicopters as well.

Film fans may recognise the smaller choppers from the set of almost every Vietnam movie ever made. The Augusta 205 is in fact the Italian version of the iconic Huey, and that fact gives this video an even more surreal, Apocalypse-Now-in-the-snow feel.

Click below to enjoy the madness.

We spent a good proportion of the Geneva show drooling over the new Ferrari FF, but one of the most exciting things about the car (aside from its shooting brake styling) is what you can't see.

Beneath the exotic shell lies Ferrari's first production four-wheel drive system. The supercar brand is pretty proud of their new, patented technology which uses a power take-off device and a couple of prop shafts to drive the front wheels rather than a centre differential.

The sophisticated device means the system weighs far less than a conventional all-wheel drive setup, and only offers four-wheel traction when required - thereby leaving the FF as a rear-wheel drive thoroughbred for the majority of the time.

The technologically minded among you can click below to see how it all works.

One of the worst kept secrets at the show was the debut of the Ferrari FF, the replacement for the unloved 612 Scaglietti.

The FF is a Ferrari of firsts, the first car from the Prancing Horse manufacturer to feature four-wheel drive, the first Ferrari with a practical boot and finally the design is the first work of boss Flavio Manzoni.

The frenetic activity of the press days is over with, and now the real business of show gets underway.

If you've ever considered taking a cheap flight to Geneva to see the motor show, this is a great year to do it.

Autoblog was granted an exclusive audience with Ferrari at the Geneva motor show today to talk about the new FF.

This is the most radical front-engined Ferrari in the company's history, so there was plenty to talk about.

Ferrari has finally presented its 612 Scaglietti replacement to the world at the Geneva motor show after a relentless promotional campaign featuring the car in numerous exotic and snowy locations.

Somewhat controversially, the four-seater Ferrari FF is the Italian company's first ever four-wheel-drive car, and does stick out in the range with its distinctive estate car looks.

Apparently the new Ferrari FF has kicked up enough internet dust for the supercar maker to release a series of images intended to keep the bandwagon rolling all the way to the Geneva show.

Frankly, we don't need much of an excuse to start salivating over the exotic four-seater, but these action shots reveal more than ever about the car which will be on Ferrari's stand in Switzerland.

Click below to see the pictures...

Ferrari has revealed a brand new model – the four seater, four-wheel drive FF.

The FF is Ferrari's first ever four-wheel drive car, and looks completely different to the rest of the Italian brand's range, with the designers having gone for a shooting brake, or estate, style look.