accountCalifornia has the largest proportion of Hispanics in the country. According to the data released from the 2010 Census,...
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MARKETING TO LATINOS
More and more companies are targeting their marketing toward the Latino market in the U.S. The Hispanic population's buying power was estimated at $798 billion in 2006 and is expected to surpass $1 trillion by 2011.
Marketing to Latinos is part of Business Exchange, suggested by
Nick Leiber.
This topic contains
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115 blog
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Read updated news, blogs, and resources about Marketing to Latinos. Find user-submitted articles and reactions on Marketing to Latinos from
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Multinational companies face several challenges when complying with a myriad of regulations in Latin America.
Excelentes franquicias que buscan empresarios hispanos – consulte la selección de principales franquicias de 2011 para...
BuscaTuFranquicia.com, in consultation with Hispanic Market Advisors, and California Hispanic Chambers of Commerce sign...
Nov. 30, 2010 Reaching Hispanics via interactive media should be on the top of any marketers to do list during the next...
We often consider only the connotations of colors in our own culture; however, colors carry various different – often...
MediaPost Publications] To reach the Latin American and U.S. Hispanic markets, you can use a combination of local SEO...
NEW YORK, N.Y. /Music Industry Newswire/ — Vme is Contigo en la música as its hit music show, Nota Musical expands to a...
A leading U.S. cosmetics and fragrance brand once tried to market flower-scented perfumes in Latin America.
Almost 7% of the nation's 23 million firms are Latino-owned -- the largest percentage of any minority group.
...or you might unintentionally invite Spanish-speaking passengers to "fly naked"...
There are key influencers in any market, and the marketer’s challenge is to identify them. Within the Hispanic market,...
know, when brands tighten their belts, Hispanic budgets are usually the first to go. I would argue that marketing to...
Marketing and advertising materials targeted at Latinos that aren't language-sensitive could be detrimental to your...
Multilingual workers can be cultural bridges, but we risk disaster if we exceed their "maximum load capacity"...
Are you planning to start your next international business presentation with a little joke to break the ice? Well, you...
The Parker Pen Company has long advertised reliable fountain pens that will not cause embarrassment by leaking in...
You must ask certain questions in order to find out what is going on in the hearts and minds of your Hispanic audience.
Each country has its own gift-giving etiquette. If you do business internationally, you may benefit from understanding...
* Consumer survey data * Additional sources * Terms * Executive Summary * Understanding the Hispanic consumer *...
This blog discusses niche marketing and how an effective Hispanic marketing strategy can allow a company to harness the...
In business, we give gifts to strengthen relationships and to thank those who keep us in business. However, without...
Snap-on presente en todas las industrias mecánicas. Una modalidad de gran resultado en las franquicias.
Media buyers don’t put all their eggs in the same basket, they know better. Instead, they create the right mix of TV,...
What do Procter & Gamble (PG), Johnson & Johnson (JNJ), Verizon (VZ), and General Mills (GIS) have in common?...
Top Sources: Marketing to Latinos
- HispanicTrending
- BusinessWeek
- diversityinc.com
- Advertising Age
- industryweek.com
- adage.com
- Reuters
- hispanicmarketadvisors.com
- hispanicmarketadvisors.blogspot.com
- Moreover Technologies - Entrepreneur news - 30 of 1918 returned
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Jobs in this Topic
Senior Consultant - Market Research
Advertising & Marketing Services Company
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Los Angeles, CA
Posted: Jan 15
Solution Sales Executive, Multicultural (Latino) - Consumer & Online Job
Microsoft
|
Fort Lauderdale, FL
Posted: Apr 21