For our most recent Marketing slide shows, visit our INNOVATION SLIDE SHOWS page.
SLIDE SHOWS
OCTOBER 11, 2010
Condiments have become a $5 billion-a-year business in the U.S. as Americans slather their foods with everything from mayo and mustard to ketchup and salsa. Which is the most popular? You might be surprised
AUGUST 16, 2010
A guide to America's favorite stuff: the food we eat, the sneakers we wear, the
churches we visit, the colors of the cars we drive. Not the coolest or
best—just the ubiquitous, omnipresent No. 1s
AUGUST 16, 2010
A guide the most ubiquitous things in 11 countries
OCTOBER 26, 2009
BusinessWeek consulted popular brands and industry experts for
this year's holiday hits
SEPTEMBER 28, 2009
As consumers readjust their spending, the top brands featured in the 2009 BusinessWeek/Interbrand Best Global Brands ranking have had to rethink their marketing
AUGUST 3, 2009
Consumers over age 50 have 2.5 times the discretionary spending power of the coveted 18-to-34 age group. Yet ads aimed at boomers still seem to miss the mark.
JULY 20, 2009
There are a few household names among this year's Tour de France sponsors, but many are smaller companies angling for global exposure via the world's most popular bike race
JUNE 29, 2009
Asking the right questions is a key part of the innovation process. This playbook, here applied to Apple's iconic iPod, will help
JUNE 15, 2009
Can Crowdsourcing Unleash Creativity?
APRIL 23, 2009
As ad sales fall, TV networks are displaying more brands on their shows. Here are the favorite shows for marketers
FEBRUARY 2, 2009
Michael Phelps is merely the latest celebrity to put endorsement deals at risk via questionable behavior. Herewith, a recent history
DECEMBER 29, 2008
How the makeup industry is putting a brave face on hard times
SEPTEMBER 29, 2008
BusinessWeek and Interbrand team up to rate the best brands
SEPTEMBER 29, 2008
What brands mean to the members of this all-girl creative think tank
AUGUST 15, 2008
Senior Correspondent David Kiley and Marketing Editor Burt Helm, graded some of Madison Avenue's efforts and found a few worthy of gold medals, while others never left the starting blocks
AUGUST 12, 2008
In posting branded online games, virtual worlds, and social networks to children, sugar-coated keyboards are a marketing dream
AUGUST 11, 2008
Readers of the series of vampire novels have flocked online to fan sites devoted to the best sellers and their characters
JULY 9, 2008
If Budweiser becomes Belgian, it won't be the first time a foreign outfit has acquired a famous American brand
JULY 3, 2008
Even in an economic downturn, companies need to look good. Lately, some major corporations have undergone brand identity makeovers to refresh their images
JUNE 24, 2008
BusinessWeek looks at everything from flour to milk to see how
commodity prices have affected grocery costs over the past two years
JUNE 20, 2008
The second annual survey of teenagers hanging out in the online world Habbo provides a treasure trove of data
JUNE 18, 2008
From solar panels to less packaging, the retailer continues to
unveil Earth-friendly initiatives
MAY 12, 2008
Chinese companies like Li Ning are recruiting U.S. hoops stars to boost their image both on the mainland and in the U.S. Watch out, Nike!
MAY 1, 2008
Mega-mergers often aren't what they seem. Take a look at how some of history's biggest mergers changed the brands involved
APRIL 15, 2008
The Effies reward effectiveness in advertising. We polled the judges of the
2007 awards to get an inside take on the state of the industry
MARCH 17, 2008
Advertising has become a smaller part of the U.S. economy since its 2000 peak. Internet advertising is rapidly growing, but the ad agencies are still heavily reliant on 30-second broadcast spots. Growth is stronger in developing markets such as China.
MARCH 3, 2008
Want an airline that flies right? An insurance company that makes you feel assured? Our second annual ranking of the best 50 providers of customer service highlights the stand-out brands in 15 different categories.
JANUARY 28, 2008
Junk food and soda are oh-so yesterday. Now machines dispense everything from umbrellas in Japan to bread in the Netherlands and prepaid electricity in Africa
DECEMBER 20, 2007
The year 2008 is going to be a big one for China. And this year laid the groundwork for some smart brands. Sheungyan Lo of JWT North East Asia shares his view of what worked in 2007
DECEMBER 20, 2007
From rock band Radiohead's pay-what-you-want scheme to Facebook's advertising fiasco, it was a crazy year in ad-land
DECEMBER 18, 2007
The co-founder of Sydney creative collective the Glue Society shares his view of what advertising made an impact this year
DECEMBER 14, 2007
Simon Waterfall, creative director and co-founder of London digital agency Poke, shares his view of what hit it big in marketing this year
DECEMBER 13, 2007
Johnny Vulkan, partner and co-founder of New York City-based marketing and communications firm Anomaly, shares his view of the most effective brand campaigns in 2007
NOVEMBER 26, 2007
As Facebook and MySpace continue to welcome a wider and wider array of members, some people are turning to more discriminating social sites
OCTOBER 4, 2007
Steelcase CEO Jim Hackett believes that design-thinking and a sense of style should part of every company. Here are some of his favorite designs
OCTOBER 4, 2007
Procter & Gamble lends a helping hand to a design team from the University of Cincinnati
OCTOBER 4, 2007
Britain's Design Council helps small businesses use design to solve problems and get their products on the map with their program, Designing Demand
OCTOBER 1, 2007
How J.R.R. Tolkien's writing has inspired a multibillion-dollar franchise of
books, films, merchandise, and games
SEPTEMBER 10, 2007
Inauthentic and overly controlled marketing campaigns can backfire. Here's how to guard against user-generated content gone wrong
SEPTEMBER 3, 2007
TiVo, the company that made it possible to skip the ads, tells us which ones people are actually sitting through
AUGUST 24, 2007
No longer made up of just quaint local parlors, this highly profitable global business is dominated by two European companies: Unilever and Nestlé
AUGUST 22, 2007
Viral marketing is a hit-or-miss business. Vote on whether you think some of the most popular viral videos on the Web are cool or lame
AUGUST 20, 2007
Turning yourself into a brand isn't easy. Here are some tips to make it happen:
AUGUST 6, 2007
BusinessWeek and Interbrand team up to rate the best brands
AUGUST 6, 2007
Companies like Google, Apple, Nintendo, and Zara honed their products and image to leapfrog competition in the marketing stakes
AUGUST 6, 2007
Why some brands sank in this year's rankings and what they can do to climb back up the list
AUGUST 6, 2007
Find out which brands climbed up the list, which slipped off and which are gearing up for contention next year
AUGUST 6, 2007
Cucumber-flavored soda, nonalcoholic beers for tots, and oxygen water are some of the soft drinks clicking with Japanese consumers
JULY 24, 2007
For advertising agency Anomaly, the name says it all: It's defying one
convention after another
JULY 6, 2007
A new survey names the 10 best brand names of the past 18—from low-cost airlines to reality TV shows and ice cream—and fingers a major dud
JUNE 25, 2007
Here's a look at some of China's strongest foreign and domestic brands making their mark in the world's fastest growing economy
JUNE 21, 2007
China's human rights record has put corporate sponsors of the 2008 games in an awkward position. Here's a rundown of top sponsors—and critics
JUNE 6, 2007
Reaching China's youthful, Net-savvy consumers with edgy and effective marketing pitches isn't always easy, but consumer brands are turning up the volume
MAY 24, 2007
It's one of the awards bestowed by D&AD for groundbreaking design work and
creative excellence. Check out some of this year's winners
MAY 14, 2007
As the Museum of Modern Art celebrates Helvetica's first 50 years, we take a look at its important role in brand identity
MAY 14, 2007
Key findings of our annual survey of senior executives
MAY 14, 2007
BusinessWeek teamed with the Boston Consulting Group to find out which companies are the most innovative in the eyes of senior executives
MAY 14, 2007
A breakdown of the World's Most Innovative Companies by industry
MAY 8, 2007
It was inevitable: The Berlin Zoo's beloved attraction is already being licensed, but the buzz could fade as the cub ages
APRIL 10, 2007
These "delayed" innovation products were able to make few tweaks that put them over the top
APRIL 3, 2007
As the Effies, the premiere advertising awards, prepare to reward last year's winners, we find out what's coming next
MARCH 29, 2007
Muji brand is bringing its eco-friendly, reasonably priced, designer household products to the U.S. But don't look for a brand name
MARCH 6, 2007
The children's brand takes off its mouse ears to market wedding gowns, furniture, jewelry, and more to hip twenty-somethings
MARCH 5, 2007
Derek Jeter will play for y ou—for $100,000. Here are rates for some other celebs
FEBRUARY 13, 2007
The industry's annual Toy Fair in New York features creative, computer-linked, and just plain fun products designed to steal some video game thunder
FEBRUARY 8, 2007
These nine campaigns may have crossed the line to garner shock and
publicity. But did they truly backfire?
FEBRUARY 5, 2007
The big game is an opportunity for advertisers and ad agencies to strut their stuff in front of a huge audience. Which ads scored points with our correspondents?
FEBRUARY 2, 2007
The British entrepreneur has launched everything from airlines to financial services, and the ideas keep pouring out
DECEMBER 27, 2006
In-house brands have lost their stigma, and national retail chains of every stripe are cashing in on the trend
DECEMBER 22, 2006
From "I'm a Mac," to "Men with Cramps," this year's crop of ads was sometimes on target, sometimes overeager, and always offbeat
DECEMBER 21, 2006
Here are some award-winning designs from the Sydney multimedia shop that specializes in creating content that is not traditional advertising
DECEMBER 20, 2006
Foxy Flirt is a superstar brand icon in waiting for a line of sportswear, loungewear, or intimates. Here, the Girls of 3iying make the case for her
NOVEMBER 30, 2006
The venerable Italian sports car maker is ramping up a retail push, putting its name on clothes and gadgets
NOVEMBER 27, 2006
There are plenty of sites similar to the much-hyped, avatar-populated, virtual world. Your business may feel more at home in one of these:
NOVEMBER 13, 2006
These endorsements will keep these athletes sitting pretty
NOVEMBER 15, 2006
Skateboarding guru Tony Hawk knows all the tricks when it comes to pitching products
NOVEMBER 6, 2006
First the groundbreaking music video channel went global. Now it's
leveraging its international content to meet the growing niches of the
U.S.'s melting pot
NOVEMBER 3, 2006
The sportswear brand's new build-a-shoe workshop in the French city's fanciest neighborhood is a swirl of ultra-hip technology and fashion
OCTOBER 17, 2006
The virtual community is becoming an online destination of choice for big
companies looking to test and sell new products and promote their brands
OCTOBER 17, 2006
IDEO initiates its design ideas with a spiritual journey that provides the foundation for any changes to come
OCTOBER 17, 2006
Turner Broadcasting's GameTap revives past hits and looks to the future with episodic play
SEPTEMBER 25, 2006
Whether NASCAR conservatives or Lexus liberals, consumers' spending habits reveal some collective voting patterns
SEPTEMBER 4, 2006
Marketing to men may be the next big thing for many businesses. Here's how 10 of them do it—for everything from strollers to plastic surgery
SEPTEMBER 4, 2006
WARNING: Guys may or may not recognize themselves among these archetypes. But a century after marketers drew a big bull's-eye on the female consumer, slicing up the male market is long overdue. Anything to get past the fixation on the metro and the retro.
AUGUST 28, 2006
China may be the fabled factory of the world, but it is also home to a pack of rapidly emerging global brands. Here's a look at China's 20 strongest publicly traded brands, plus five more up-and-comers.
AUGUST 7, 2006
Here's a look at seven brand extensions that are a real stretch
JULY 24, 2006
Online video ads are meant for cheap laughs, but getting them onto the Net and influencing viewers is no joke
JUNE 23, 2006
Japan's Sanrio has had an unlikely success marketing this happy cat to girls around the world. See its face now on these products
JUNE 14, 2006
Meet the musicians who best harness technology, especially the Internet, to market themselves, their products, and their causes
MAY 29, 2006
With Miller Lite hitting its stride, Adami is stepping up efforts to carve out niches for more of Miller's 18 brands.
MAY 22, 2006
The folks at this Miami agency must love controversy. They don't care what people say, as long as they're talking abut a CP+B ad
MAY 5, 2006
Famous folks make big bucks for licensing out their name and images. Check out this slide show and see how much these stars have earned
MARCH 6, 2006
Check out what's cooking, courtesy of the appliance maker's "consumer-driven innovation pyramid" business model.
FEBRUARY 6, 2006
Missed the one everybody is talking about? Here's your chance to see it, and many others, again
DECEMBER 19, 2005
From Oprah and Howard to Sony and Brownie, here's a look at some of the year's best and worst image-shaping moves
NOVEMBER 21, 2005
Behind the scenes as a masterpiece becomes a musical
OCTOBER 13, 2005
Forget "I've fallen, and I can't get up." Marketers today appeal to aging baby boomers' vivacity and adventurousness
AUGUST 22, 2005
Army ads now focus on convincing parents that the benefits of enlisting outweigh the risks
AUGUST 1, 2005
Portraits of Peninsula Hotels staffers by Annie Leibowitz' feature in a remarkable ad campaign that stresses what the chain sees as its essential appeal—service
FEBRUARY 14, 2005
Here are several examples of products and stores, from hand tools to Best Buy, that reflect the female consumer's enormous influence today on how companies design and sell products
More Slide Shows
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