Fallon inspires Ben & Jerry's flavor

Jimmy Fallon arrives for the Museum of the Moving Image's event where actor Alec Baldwin is being honored at Cipriani on February 28, 2011 in New York City. UPI /Monika Graff 

NEW YORK, March 4 (UPI) -- Ben & Jerry's has released a new brand of ice cream called "Late Night Snack" in honor of U.S. talk-show host Jimmy Fallon, NBC said.

The treat is the result of a collaboration of the ice cream giant, NBCUniversal Television Consumer Products Group and "Late Night with Jimmy Fallon."

"The unique new flavor features a rich vanilla bean ice cream with a salty caramel swirl and crunchy fudge covered potato chip clusters -- the perfect mix of salt and sweet for a late night snack," a news release touting the ice cream's introduction said this week. "The concoction was inspired by a 'Late Night with Jimmy Fallon' skit in which Fallon and house band The Roots performed an original song, 'Ladysmith Snack Mambazo,' about Ben & Jerry's ice cream."

"When we learned that Jimmy Fallon was a fan of Ben & Jerry's, and he was willing to support the Fair Trade effort, we jumped at the chance to develop a new flavor inspired by his skit," Ben & Jerry's Co-founder Jerry Greenfield said in a statement. "Our team came up with a truly unique flavor that is one-of-a-kind, just like Fallon."

"Having our own flavor of Ben and Jerry's gives everyone here at 'Late Night' an excuse to do what we were doing anyway, staying up late and eating pint after pint of Ben & Jerry's ice cream. Only now we can call it 'research,'" added Fallon. "And we came up with the perfect combo of salty and sweet. I can't wait for people to try it."