TABLE OF CONTENTS
I. EA Online Privacy Policy: Introduction
II. EA's Site Is TRUSTe Certified
III. What Is Personal Information And When Does EA Collect It?
IV. What Is Non-Personal Information And When Does EA Collect It?
V. What Happens To The Information EA Collects?
VI. Where Is The Information Held?
VII. How Does EA Protect Your Personal Information?
VIII. Review, Correction of Your Information, Requesting Removal From Mailing Lists And Deactivating Your Account
IX. Special Note About Children.
X. Public Information Including User Generated Content, Online Forums, Blogs And Profiles
XI. Third Party Sites
XII. Products Offered In Partnership With Third Party(s)
XIII. Contact Information
XIV. California Residents: Your California Privacy Rights
I. EA Online Privacy Policy: Introduction
Electronic Arts Inc. and its subsidiary companies (EA) respect the privacy rights of consumers and recognize the importance of protecting the information collected about you. We have adopted this global Online Privacy Policy to explain how we store and use personal and non-personal information we collect online on our websites, during your use of our online products and/or services (including online game play) and on mobile platforms. This policy does not cover information provided online in response to job postings. Please review the EA Jobs Data Privacy Statement on EA's jobs site at www.jobs.ea.com for further information.II. EA's Site Is TRUSTe Certified
EA is a licensee of the TRUSTe Privacy and Children's Privacy Programs. TRUSTe is an independent organization whose mission is to build users' trust and confidence in the Internet by promoting the use of fair information practices. Because we want to demonstrate our commitment to your privacy, we have agreed to have our privacy practices reviewed for compliance by TRUSTe.
III. What Is Personal Information And When Does EA Collect It?
EA collects both personal and non-personal consumer information. Personal information collected by EA is discussed below in this section. Non-personal information is discussed below in Section IV.
A. Personal Information Collected By EA
Personal information is information that identifies you and that may be used to contact you on-line or off-line. EA may collect personal information from our online visitors during:
Information collected will vary depending upon the activity and may include your name, email address, phone number, home address, birth date, mobile phone number and credit card information. Visitors to EA Mobile may be asked to provide the name of their mobile service carrier, model of their mobile phone and a valid mobile number so that we may provide purchase instructions directly to their mobile phone. In that context, your mobile number will only be used to send you a text message with a link to download your game and will not be retained for any other purpose. Prize winners may be required to provide their Social Security or other identification number for tax purposes, and will be used only for prize fulfillment.
B. Personal Information Provided To EA By Third Parties.
1. PlayStation®3
If you sign up to play EA games through a PlayStation®3 system, your PlayStation®Network account information will be provided to EA so that we can establish an EA Online account for you. You need an EA Online account to play EA's titles online. By signing up to play EA's titles, you agree that limited user account information can be transferred to EA. Information transferred to EA includes your name, email address, Online ID, country, language and date of birth but does not include credit card number or other financial account information.
2. Xbox LIVE
If you sign up to play EA games through Microsoft's Xbox LIVE Service, Microsoft will provide your Xbox LIVE user account information to EA so that we can establish an EA Online account for you. You need an EA account to play EA's Xbox LIVE titles. By signing up to play EA's Xbox LIVE titles, you agree that Microsoft can transfer your user account information to EA. Information transferred from Microsoft to EA includes your name, address, email address and date of birth but does not include credit card number or other financial account information.
3. Other Personal Information Collected From Third Parties
We may also receive other personal information from third parties in connection with the operation and distribution of our products and services as well as market and demographic studies that we use to supplement personal information provided directly by you. As with all other information, we use this data only for purposes consistent with this policy.
Some third party social networking services such as Twitter and Facebook may also provide us with personal information, including but not limited to your social network account ID, email address, name, gender, birthday, current city as well as information pertaining to your pictures and friends’ lists (if any).
IV. What Is Non-Personal Information And When Does EA Collect It?
Non-personal information, alone, cannot be used to identify or contact you. EA collects non-personal information about your use of our online and mobile products and services both on our website and in the course of game play and software usage (on PC, mobile and game system platforms).
A. What Types of Non-Personal Information Does EA Collect?
When you use EA online and mobile products and services or you play our games on your PC or game system, we may collect certain non-personal demographic information including gender, zip code, information about your computer, hardware, software, platform, game system, media, mobile device, including device IDs, incident data, Internet Protocol (IP) address, network Media Access Control (MAC) address and connection. We also collect other non-personal information such as feature usage, game play statistics, scores and achievements, user rankings and click paths as well as other data that you may provide in surveys, via your account preferences and online profiles such as friends lists or purchases, for instance. We may also receive either non-personal or public information from third parties in connection with market and demographic studies that we use to supplement personal information provided directly by you.
B. How Does EA Collect Non-Personal Information?
EA collects non-personal information along with personal information when you actively provide it in the context of various online and mobile activities including online and mobile purchases, game registration and marketing surveys, for instance. In addition, we use cookies and other technologies to passively collect non-personal demographic information, personalize your experience on our sites and monitor advertisements and other activities.
Some third party services such as Twitter and Facebook may also provide us with information from your accounts there to enhance and personalize your use of their or our this Site.
1. Cookies
Cookies are small files applied to your Internet browser to track movements within websites. We may link cookie information to personal information. Cookies link to information regarding what items you have selected for purchase at our store, pages you have viewed, or games you have played. This information is used to keep track of your shopping cart and make sure you don't see the same ad repeatedly, for example. Also, we use cookies to deliver content specific to your interest and to monitor website or game usage. We collect information on what games are played, how much time is spent playing the games and which ads or links are clicked. Some of our sites use an outside ad company to display ads. These ads contain cookies. Cookies received with banner ads are applied by our ad companies, and EA does not have access to this information. Most browsers are automatically set to accept cookies whenever you visit a website. You can disable cookies or set your browser to alert you when cookies are being sent. However some areas of our sites will not function properly if you do so. For more information concerning how to disable your cookies, please visit www.support.ea.com.2. Third Party Ad Serving Technology
DoubleClick, the company that serves many of the ads that appear on www.pogo.com, also collects information regarding your activities online, including the sites you visit. Other ad serving companies may also collect similar information. For more information on DoubleClick's services or to opt out of those services, please visit DoubleClick's website at http://www.doubleclick.com/us/about_doubleclick/privacy/. For more information about the practices of other large ad serving companies that may collect information based on your interaction with ads on this site and others, or to "opt out" of targeted advertising delivered by National Advertising Initiative (NAI) member ad networks, you should visit www.networkadvertising.org.
3. Clear GIFs
Clear GIFs (a.k.a. web bugs, beacons or tags) are small graphic images placed on a web page, web-based document, or in an email message. Clear GIFs are invisible to the user because they are typically very small (only 1-by-1 pixel) and the same color as the background of the web page, document or email message. We do not use clear GIFs to collect personal information about you. However, we may use clear GIFs to capture statistical usage information for our web pages, features or other elements on a web page. We correlate this information to a user to personalize user experience and for statistical analysis of user experiences on our web pages.
4. Internet Log Files
EA also may maintain log files which contain IP addresses. An IP address is a numeric address that may be assigned to your computer by your Internet Service Provider. In general, we use log files to monitor traffic on our websites, to troubleshoot technical problems and to report aggregate information to our advertisers. In the event of user abuse of our websites, however, we may block certain IP addresses or game system IDs provided by our licensed hardware manufacturers. If available, IP addresses and game system IDs may be used to personally identify you in order to enforce our Terms of Service.
5. Analytic Metrics Tool And Other Technologies
EA also uses its own proprietary analytic metrics tool and other analytics technologies to collect non-personal information when you use our online products and services and/or play our games on your PC, game system and/or mobile device. The information collected includes data about your hardware system, mobile device (if applicable), media, Internet and website usage and how your game is used, including your game statistics, feature usage and purchase history, as well as MAC Address, mobile ID (if applicable) and IP address.
V. What Happens To The Information EA Collects?
A. How EA Uses Your Information
EA uses your information to fulfill your specific requests, purchase orders and to send you purchase confirmation and other account-related information. In addition, the personal information you provide will allow us to send you messages about things including new products, features, enhancements, special offers, upgrade opportunities, contests and events of interest. You may also later opt out of this service from EA.B. Will EA Share My Information With Third Parties?
EA will never share your personal information with third parties without your consent. We may, however, share anonymous data in the aggregate (in a form that does not personally identify you) with third parties. You may also opt in to allow EA to share your personal information with companies and organizations that provide products or services that we believe may be of interest to you. To opt out of further communications from a marketing partner or sponsor with whom your information has been shared, please contact that partner or sponsor directly.VI. Where Is The Information Held?
EA is a global organization and the majority of the computer systems on which EA collects, stores, and uses the information it collects or receives are based in the United States. Under limited circumstances, we may utilize data storage facilities located in Asia and/or the European Union. Your personal information may be transferred to, used, processed or held by EA in the United States and in other countries, including countries both in and outside the European Union and Asia, and used for the purposes set out in this Privacy Policy.
VII. How Does EA Protect Your Personal Information?
The security of you and your child's personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and in storage. When you enter sensitive information (such as a credit card number) on our registration or order forms, we encrypt that information using 128-bit secure socket layer technology (SSL). No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our website, you can contact the Privacy Policy Administrator in your country listed on our site at privacyadmin.ea.com, or if your country is not listed, by contacting the Privacy Policy Administrator in the United States.
VIII. Review, Correction Of Your Information, Requesting Removal From Mailing Lists And Deactivating Your Account
You can correct or update your account information at any time by logging on our site and navigating to "My Account," "View My Profile" or other account settings. Should you be unable to log in or wish to have your account(s) deactivated, contact the Privacy Policy Administrator in your country as listed on our site at privacyadmin.ea.com, or if your country is not listed, by contacting the Privacy Policy Administrator in the United States. We will be happy to review, update or remove information as appropriate. We may still retain your information in our files however, to resolve disputes, enforce our user agreement, and due to technical and legal requirements and constraints related to the security, integrity and operation of our websites.IX. A Special Note About Children
EA encourages parents to spend time online with their children. We urge parents to instruct their children to never give out their real names, addresses or phone numbers without permission when using the Internet. We recognize a special obligation to protect personal information obtained from young children. Therefore, with respect to children residing in certain jurisdictions, no information should be submitted nor posted to EA online sites by children 12 years of age or under.X. Public Information Including User Generated Content, Online Forums, Blogs And Profiles
You may choose to disclose information about yourself in the course of contributing user generated content to EA sites or games or in our online chat rooms, blogs, message boards, user "profiles" for public view or in similar forums on our sites. Information that you disclose in any of these forums is public information, and there is no expectation of privacy or confidentiality there.XI. Third Party Sites.
Our website may contain advertising or services which link to other websites such as Twitter, Facebook and YouTube. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. If you click on a link to a third party site, including on an advertisement, you will leave the EA site you are visiting and go to the site you selected. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your personal information by such third parties, and we cannot guarantee that they will adhere to the same privacy and security practices as EA. We encourage you to review the privacy policies of any other service provider from whom you request services. If you visit a third party website that is linked to an EA site, you should consult that site's privacy policy before providing any personal information.
XII. Products Offered In Partnership With Third Party(s)
Members may register for other services from our site(s). Certain products and/or services available on our site are provided to you in partnership with third party(s) and may require you to disclose personally identifiable information in order to register for and access such products and/or services. Such products and/or services shall identify the third party partners at the point of registration. If you elect to register for such products and/or services your personally identifiable information will be transferred to such third party(s) and will be subject to the privacy policy and practices of such third party(s). We are not responsible for the privacy practices and policies of such third party(s) and, therefore, you should review the privacy practices and policies of such third party(s) prior to providing your personally identifiable information in connection with such products and/or services.
XIII. Contact Information
If you have questions or concerns regarding this statement, you should first contact the EA Privacy Policy Administrator for the country in which you reside at the email address or postal address specified at privacyadmin.ea.com. If your country is not listed, please contact the United States' Privacy Policy Administrator. If your inquiry is not satisfactorily addressed, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php. TRUSTe will then serve as a liaison with us to resolve your concerns. Please note that the TRUSTe program only covers information that is collected through this Website, and does not cover information that may be collected through any software downloaded from this Website.XIV. California Residents: Your California Privacy Rights
Under California law, California Residents who have an established business relationship with Electronic Arts Inc. (EA) or one of its subsidiaries may choose to opt out of EA disclosure of personal information about them to third parties for direct marketing purposes. As detailed above, our policy is not to disclose personal information collected online to a third party for direct marketing purposes without your approval. If you choose to opt-out at any time after granting approval, email privacy_policy@ea.com or write to Privacy Policy Administrator, Electronic Arts Inc., 209 Redwood Shores Pkwy, Redwood City, CA 94065.
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