New Victoria phonebook shrinks by half in digital age

 

 
 
 
 
2010, 2011 phone books are shown atop the 2002 version.
 

2010, 2011 phone books are shown atop the 2002 version.

Photograph by: Debra Brash, Timescolonist.com

The new Greater Victoria phone book is half the weight it was 10 years ago as residents and businesses increasingly get their information from digital sources.

This year's directory has 1,183 pages in all — down from just over 1,300 last year. It weighs 1.15 kilograms, a drop from 1.33 kg last year, and lower than the bulky 2002 version of 2.55 kg.

Back in 2002, there were 560 pages in the white pages directory for Greater Victoria and the Gulf Islands. That book, still with four columns of type, was a little wider than the current version.

This year, the directory has 403 white pages, down from 418 last year.

And just so you know, Leonard Zywicki is holding onto his last place listing in the Victoria section.

The yellow pages portion has shrunk to 624 pages this year from 734 last year. Like the previous version, the yellow Pages are placed ahead of the white pages.

Regular information in the recyclable book includes the eco-guide, street maps and street index, and government blue pages.

About 290,000 books are being delivered in Greater Victoria, said Fiona Story, public relations manager for Yellow Pages. Country-wide circulation is 23 million copies, including businesses.

About one in two Canadians per month turn to the print directory, she said.

Every year, phone books are evaluated. This includes looking at ways to reduce the number of pages, as part of the company's commitment to reducing its environmental impact, Story said. "Our paper consumption in terms of directory consumption has actually gone down by almost 30 per cent in the last two years."

The front cover of this year and last year's books promotes mobile applications at YellowPages.ca. "Print accounts for just one of our local search channels, the others being online and mobile which have been very successful in the last year," Story said.

Yellow Pages has been ramping up its digital offerings. Every month sees more than 11 million unique visitors, including the company website. Its mobile apps have been downloaded more than two million times, Story said. Mobile online accounts for more than 20 per cent of the company's online searches over the space of a year.

Sean Hall, Telus spokesman, said between 10 and 15 per cent of households do not use landlines and "go wireless only." Those relying on wireless are typically younger and empty-nesters, he said.

A survey found most wireless customers did not want to be listed in a directory. To stave off scams, Telus is urging customers to keep their cellphones number as private as credit card information, and only give it to those they trust.

 
 
 
 
 
 
 
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2010, 2011 phone books are shown atop the 2002 version.
 

2010, 2011 phone books are shown atop the 2002 version.

Photograph by: Debra Brash, Timescolonist.com

 
 
 
 
 
 
 

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