Superbowl-ads.com Article Archive

Here’s the 2011 Super Bowl Ads playlist!

Sit back, relax, grab some popcorn and watch more than 60 of the from Super Bowl XLV

Mobile users can view here.

Curious how “Welcome” — our very first Super Bowl ad — was made? Go behind the scenes and see how we brought 125 years of innovation to the small screen in this Hollywood-scale production.

This fascinating, behind-the-scenes video, gives you an up-close and personal look at the making of the entomological, CGI wonderland of the Black Beetle.

Read more at: FXGuide

Leave it to the Beaver: Bridgestone

In Bridgestone Tires’ ‘Carma’ spot, a driver’s close encounter with a very thankful beaver is repaid when the animal saves his life from a raging river torrent. Method Studios in Los Angeles helped realise the beaver as a digital creature.

Directed by Kinka Usher for agency The Richards Group, the spot reunited Method CG supervisor Andy Boyd with the same team behind the popular Bridgestone ‘Scream’ Super Bowl commercial that featured a digital squirrel. “When I first found out about the spot,” says Boyd, “there were already some rough storyboards that had been done and that was pretty exciting seeing that, especially when we found out it was the same creative and director, who we got on really well with.”

The spot was filmed with the aid of a real beaver and a stuffie beaver on location as reference, and some early enthusiasm towards achieving a number of the shots practically. Ultimately, since the animal had to perform very specific actions – not least of which were a salute to the driver and a later fist pump – Method created an entirely digital beaver for use in the commercial.

The raging river torrent and collapsing bridge from which the driver is saved were achieved mostly as CG elements. “The foreground is real and in the distance is a matte painting,” says Boyd. The whole river is all CG, and that was a collaboration with Scanline VFX in Germany. When we saw that shot, we thought we’d straight away call the pro’s and they came on board to collaborate with us.”

“We built the bridge in CG using photogrammetry from the location,” adds Wigart, “we animated the bridge as a Houdini simulation while Scanline was creating the water torrent. It was interesting trying to get those elements working together when they were being done in separate places, but it turned out great. Kinka set up the shot nicely for the effect — having the river snake into the background gives it depth and makes it feel very real.”

Read more about special effects used in the Cars.com commercial at FXGuide

Overall Most Liked Ads

1. Volkswagen: The Force
2. Bridgestone: Carma
3. Volkswagen: Black Beetle

Most Viewed Ads

1. Doritos: Pug Attack
2. Volkswagen: The Force
3. Bud Light: Hack Job

Overall Most Liked Ads by Women

1. Volkswagen: The Force
2. Bridgestone: Carma
3. NFL: Super Bowl Celebration

Overall Most Liked Ads by Men

1. Bridgestone: Carma
2. Volkswagen: The Force
3. Paramount: Captain America: The First Avenger

Most Polarizing by Gender

Women Strongly Favor

1. Chevrolet: GMME
2. Play60: Who’s Next?
3. Twentieth Century Fox: Rio
4. Chevrolet: Cruze Status
5. Living Social: It’ll Change Your Life

Men Strongly Favor

1. Columbia Pictures: Battle: Los Angeles
2. Universal: Cowboys and Aliens
3. Skechers: Kim Kardashian: Hello Skechers
4. Sony Ericsson Xperia PLAY: Surgeon – Extended
5. Paramount: Thor

Overall Most Disliked Ads

1. Salesforce: Chatter.com Launch: Still Doing Impossible Things
2. Salesforce: Chatter.com Launch: Do Impossible Things
3. Go Daddy: The Contract

Most Active States (Most Votes)

1. California
2. Texas
3. New York
4. Washington
5. Florida

Most Liked, by Region

West

1. Volkswagen: The Force
2. Bridgestone: Carma
3. Volkswagen: Black Beetle
4. NFL: Super Bowl Celebration
5. Doritos: House Sitting

Midwest

1. Volkswagen: The Force
2. Bridgestone: Carma
3. Chrysler: Imported From Detroit
4. Volkswagen: Black Beetle
5. NFL: Super Bowl Celebration

South

1. Bridgestone: Carma
2. Volkswagen: The Force
3. Volkswagen: Black Beetle
4. NFL: Super Bowl Celebration
5. Doritos: House Sitting

East

1. Bridgestone: Carma
2. Volkswagen: The Force
3. NFL: Super Bowl Celebration
4. Volkswagen: Black Beetle
5. Coca-Cola: Border

Read more at: SocialTimes

The Super Bowl has come and gone, but today all anyone can talk about is the ads. Which commercial was the worst? Which was the best? And did you see that hilarious dog party? Well now you cannot only watch all the Super Bowl commercials online, but you can also see how they rank against one other. Hulu opened up their AdZone to viewers during the Super Bowl and asked them to rank the commercials live during last night’s game. Now the polls are closed, the results are announced and the top ten Super Bowl 2011 commercials can bask in advertising glory. Did your favorite Super Bowl ads make the cut?

Volkswagen: The Force 95% of Hulu viewers gave this spot thumbs up.
Bridgestone: Carma 95% of Hulu viewers gave this spot thumbs up.
Volkswagen: Black Beetle 85% of Hulu viewers gave this spot thumbs up.
Doritos: House Sitting 84% of Hulu viewers gave this thumbs up.
NFL: Super Bowl Celebration 84% of Hulu viewers gave this thumbs up.
Mars: Snickers 81% of Hulu viewers gave this thumbs up.
Paramount: Captain America 81% of Hulu viewers gave this thumbs up.
Coca-Cola: Border 79% of Hulu viewers gave this thumbs up.
Pepsi: Love Hurts 78% of Hulu viewers gave this thumbs up.
Chrysler: Imported From Detroit 78% of Hulu viewers gave this thumbs up.

Read more at: Adage

Had your fill of Super Bowl post-game ad analysis yet? Ad Age is making it all easier to digest by compiling all the big studies and reports out there, so you can compare and contrast the opinions of various ad scribes, seers and scrutinizers. Are we missing one? Tell us about it and we’ll include it if we think it has heft and punch.

Ken Wheaton added salt and pepper to the Super Bowl ad discussion, giving top marks to spots from Best Buy, Chrysler, Groupon and the NFL.

A pair of Bud Light and Doritos spots that got low marks from Mr. Wheaton are taking over the top of the USA Today Ad Meter.

Sentiment on Twitter, however, gave Super Bowl victories to Volkswagen, Chrysler and Groupon, according to the “Brand Bowl” conducted by Mullen and Radian6 for the Boston Globe.

Volkswagen also won a popularity contest, McKee Wallwork Cleveland’s annual AdBowl, and a brainier attempt at rating the ads, the Kellogg School Super Bowl Advertising Review.

According to Emily Steel at The Wall Street Journal. “Several star-studded ads flopped, at least among Madison Avenue peers,” she wrote.

Another arm-chair review of each spot is posted at: the Lint Screen.

Read more at: Examiner

Kim Kardashian and the Kardashian sisters have been sending out glimpses of Kim Kardashian’s anticipated Skechers Super Bowl commercial 2011 via twitter and their blogs all weekend. Fans finally got to see the 30 second Super Bowl commercial last night well into the fourth quarter of the game.

After watching the Kim Kardashian Skechers Super Bowl commercial numerous times the Skechers Shape-ups by Kim Kardashian only appear in the commercial for about 2 seconds with the rest of the Super Bowl commercial consisting of Kim Kardashian implying to have just had a work out with the man in the commercial.