Vivendi

About

Maroc Telecom Group is the leading global operator on the Moroccan telecommunications market, with a presence in fixed-line and mobile telephony and Internet access. Listed on the Casablanca and Paris stock exchanges, the Group is firmly committed to its international expansion and is currently established in five countries.

www.iam.ma

Mobile

Number one for mobiles telephony in Morocco

Maroc Telecom Group is Morocco’s leading mobile-telephony operator. The number of customers grew in 2010 (+ 10.6% over 2009) and 95% of the business is prepaid. This growth is due to the good performance in all segments, both postpaid and prepaid. The prepayment system is in line with customers’ need to control their communication expenditures and avoid overruns.

In 2010, the prepaid service posted steady growth, notably due to the lower price of the Jawal kit (Jawal SIM card with a call credit worth 10 Dirham, plus a guide and contact cards), the sale of plans with a GSM device at relatively low prices, and varied, recurrent promotional campaigns on recharges and call plans.

For postpaid subscribers, Maroc Telecom continued to promote unlimited offers, while reducing rat, offering longer call plans and constantly proposing other new services. After generalizing 3G+ Internet access to all its postpaid and prepaid clients, the group has implemented an aggressive policy of acquiring and retaining customers by lowering rates, improving connection speeds, and multiplying promotional offers.

In 2010, the range of products has been significantly enhanced by the launch of new services at the cutting edge of technology, like Windows Live Messenger, BlackBerry on demand, USSD Portal and the information service 160.

Fixed-line telephony

A complete fixed-line telephony offering

Maroc Telecom Group offers the general public and businesses all fixed-line telecommunication services (voice, data transmission, Internet, and ADSL television). It remains the leader in the fixed-line phone market, open to competition since 2007, with over 1.2 million lines as of end 2010.

Marketed under El Manzil brand, the fixed-line telephony offering aimed at individuals include call plans, packages, and limited plans with top-up option. The “Phony” unlimited call plans have been very successful since their launch in 2006. They were complemented in 2009 by the launch of the MTBox, a “triple-play” offering including unlimited fixed-line calls, broadband Internet, and television via ADSL.

TV via ADSL

A richer, affordable ADSL TV offering

Maroc Telecom customers receive three different ADSL bundles and over 80 national and international generalist and thematic channels.

Network

The country’s largest distribution network
Maroc Telecom has the largest distribution network in the country, with a direct and indirect network of over 71,000 sales outlets.

National coverage
Maroc Telecom’s mobile-telephony network covers almost all of the population (98.4% at the end of 2010).

Internet

Morocco’s Internet access leader

Maroc Telecom is Morocco’s leading Internet service provider, under the Menara brand. It has a 56% market share in this sector, all access methods included. It offers residential and business customers a broad range of offerings and innovative services to facilitate Internet access for the greatest number. The group has a very strong position in the ADSL market, which represents over 26% of all Internet access, with a market share of over 99% (Source: ANRT).

International

Promising subsidiaries

Maroc Telecom Group owns 51% shares in the historical operators in Mauritania (Mauritel, via the CMC holding company), Burkina Faso (Onatel), Gabon (Gabon Telecom), and Mali (Sotelma). The aim is to become a benchmark operator in these areas and to develop new information and communication technologies to reduce the digital gap.

Thanks to the modernization of these infrastructures and the quality of services offered at competitive prices, Maroc Telecom Group’s subsidiaries in Africa are achieving very satisfactory results. For instance, at end 2010, they had over 6.8 million mobile-phone customers, representing a 58% increase.

In figures (as of December 31, 2010)

• More than 1.2 million fixed lines
• More than 80 channels on ADSL TV
• 181 000 lignes en téléphonie publique

Management

Abdeslam Ahizoune
Chairman of the Management Board & Chief Executive Officer

Larbi Guedira
Managing Director, Services

Janie Letrot
Managing Director, Regulation, Legal & Corporate

Rachid Mechahouri
Managing Director, Networks and Systems

Arnaud Castille
Managing Director & Chief Financial Officer, Administration & Finance