It’s no secret that, when the current generation arrived, EA went through a tough transition. But here at E3 I think we’ve shown how we’ve emerged from that challenge, stronger than ever.
Back in the 1990s, we nailed the launch of PlayStation 1. A few years later, we came through the next generation even stronger. We made a lot of the right decisions and we leveraged the things that make this company great, like our publishing strength, the quality of our IP and a focus on R&D.
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