Chip Lange's Recent Blog Entries

• When Board Games Meet Video Games

  Chip Lange, GM and VP of Hasbro Studios at EA, explains how classic board games are being re-imagined for a broad spectrum of interactive platforms…

  There are more people playing more types of games on more platforms with more business models then we’ve ever seen before in the interactive industry
  
  I believe this consumer trend represents a turning point for the games business.
  
  For Electronic Arts, there are many ways to address this opportunity, whether it is by attracting female gamers on Pogo, or by unlocking the mobile platform as an effective gaming device, or through our partnership with Hasbro across social networks or next-generation consoles.
  
  September 30, 2008