FIFA Ultimate Team's $45m just the beginning.

EA has predicted that one fifth of its projected revenue for the current fiscal year will come from digital sales, according to CFO Eric Brown.

Brown made the revelation at UBS’s 38th Annual Media and Communications Conference in New York on Wednesday, reported by Gamespot. Digital business could bring in as much as $750 million if his projections prove correct.

Between $90 million and $100 million of that will come from full downloads of PC games, though Brown rightly talked up EA’s success in the console space as well, pointing to its PS3 and 360 FPS Battlefield: 1943 which has made the firm around $16m to date.

EA’s biggest DLC success has been FIFA: Ultimate Team. The add-on for its annual FIFA series, in which players build a team by purchasing packs of trading cards earned by playing matches in-game, debuted in FIFA 09 and is free to play.

However users are given the option to purchase packs of cards and this has led to revenues of $45 million, not counting the FIFA 11 version which only launched last month. "We see people spending $500, $600, $700 on digital card packs to play Ultimate Team simulation mode," Brown said.

The mode has since been added to EA’s high-profile Madden and NHL games, though Brown did not provide any figures as a measure of their success.