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Kinect Sells One Million Units In Ten Days

David Valjalo's picture

By David Valjalo

November 16, 2010

A “strong start” to Microsoft's push towards five million unit sales by the end of the year.

Microsoft has announced that its Kinect device has sold one million units worldwide in its first ten days of release.

Don Mattrick, president of the Interactive Entertainment Business at Microsoft, said: "We will continue to work with our retailer partners to keep pace with high demand and deliver against our plan to sell more than five million Kinect sensors worldwide by the end of this year.”

The company raised its predicted sales for Kinect from three million prior to launch.

In a forthcoming update to its indie development platform, Microsoft's XNA service will introduce Kinect API support to allow game developers to work with the device.

Kinect launched in the US on November 4 and Europe on November 10. It is due for release in Japan on November 20.

Read our Kinect review here.

Comments

Keeyop's picture

Well, I've finally figured out if I get rid of the bed and buy a normal double, slide it into the alcove and move the plasma to the other side of the room then I should be able to get one and have ample space to use it. Who the hell thought it was a good idea to build living rooms half the size of bedrooms in this bloody country?

ArronC07's picture

Not reported the fact that MS intend to use Kinect and the data it gathers about you, who's in your room, what you're playing, what you look like and other information about you in order to target advertisements then EDGE?

miDnIghtEr20C's picture

Lol.. it wasn't reported and already smacked back down by MS? They're not going to be looking at you.. it's against their privacy policy, and they risk huge lawsuits doing that.

And this just in... if you're really that worried about it. Play your Kinect offline.

ArronC07's picture

Whoops

ArronC07's picture

Yeah they did state otherwise but after they did that they mentioned the marketing opportunities in an investors call. If you also read the terms and conditions it clearly states they you should expect no privacy when using their services.

Why should people have to go offline if they want to use Kinect? Why can't they set the device to not gather and send this kind of personal information?

miDnIghtEr20C's picture

They don't have to. I'm just saying, if people are that scared, and think there's some kind of conspiracy or big brother watching them going on... they can always just get off live there for a couple hours and have fun. The whole 1% who think that way.. that is.

MilesMayhem's picture

not bad at all for vaporware.

Anonymous's picture

I'm sure they sold a decent amount and I'm also sure these numbers have been juiced in some way, if not several ways.

I wonder how many units were 'sold' to Microsoft employees, Oprah and Ellen DeGeneres audience members, GameStop managers, et. al.

grognard66's picture

Again with the crackpot conspiracy theories and ignorance of standard business practices. The units that have been given away fall under the advertising budget - not "sold to consumers". MS is a publically owned company so they have to be very careful about press releases as the earnings reports will have to be consistent with the guidance they are providing.

That's why Sony was careful to say in their recent Move Press Release that they "shipped" those units - but didn't sell through to consumers; it's also why they didn't clarify what constituted a Move sale (ie does a stand-alone EyeToy sale count as a Move sale?, does a nunchuck add-on count as a full Move sale?, etc.).

Kinect is a bona fide hit in the US - it's sold out at brick-and-mortar as well as online retailers and selling for about $190 on ebay. Why would MS increase estimates to 5 million and then hold back inventory to create a shortage and why would they mislead investors who would only realize the truth in the next earnings report? What's the point in that?

Anonymous's picture

Conspiracy theory? I don't think so: Microsoft Altered Windows Sales Numbers

They are an awful, dishonest company; you, sir, are the 'crackpot' for believing otherwise.

hahnchen's picture

Yeah, so dishonest that they disclosed everything in their financial filings. So dishonest that none of the financial analysts actually gave a toss about it after the earnings announcement, so important that weeks later some no one makes a none story about it.

All you have offered is FUD, you've been called out on it, you're a bore.

grognard66's picture

Yep, conspiracy theory. Again, your ignorance of business is glaring.

Large, diverse corporations with multiple divisions often realign their assets which result in accounting changes within the affected groups - the overall corporate financials are accurate and unaffected, they just assign them differently for internal organizational purposes. You'll have to try harder.

grognard66's picture

So much for the conspiracy theory from the regular's here that MS was holding back inventory to create a false shortage. I wonder if any of them have the decency to admit they were wrong.

Elex's picture

i for one knew the initial sales would be through the roof; $500 million in marketing and a spot on Oprah pretty much assured that.

still, i hope the device utterly fails, simply because i have no interest in motion controls. it'd be easy for me to wish it could coexist with standard-control gaming, but where Microsoft is concerned, standard-control gaming seems to no longer exist.

and yes, i equally loath Move. it's only easy to ignore because it isn't shoved down our throats nearly as much as Kinect.

toadwarrior's picture

Don't worry once people experience the lag and realise all the games involve just standing in one place and waving your arms like a spacker then sales will dry up.

SimonMaxwell's picture

Yeah, and with any luck, this motion-sensing fad will have died out in a couple of years' time. The Wii bubble has burst. Wii sales are falling. And Move and Kinect sales will fall too once people tire of the fad. In any case, Kinect owners will never consist of more than a small minority of 360 owners.

miDnIghtEr20C's picture

Ya... I think they were smart enough to make and ship a whole bunch of these bad boys. Why sell out of something everyone wants, and stop making money off of it? I'm glad they'll be in stock, that way people who buy them just to sell them for high prices on ebay, won't be making much off them now.

And I doubt the admitting will happen. This is MS we're talking about. They are evil! They made the 360 purposely red ring you know, so that their NPD numbers would always be on top of PS3 with people buying seconds and thirds. ;)

miDnIghtEr20C's picture

Yep, Kinect is fun, and a great piece of tech. Just as some of us knew... this Kinect is going to be huge. 1 million sold. Big difference than saying 1 million shipped.

StealthBadger's picture

Is it actually true that you have one in reach room of your house, or was that just a rumour? Does each one have a corresponding Xbox?

Also, does it not make you uncomfortable using the bathroom with a camera pointing at you?

miDnIghtEr20C's picture

Nope. As usual, your sources are ignorant and wrong. I have no reach room. Not sure if any of my friends have a reach room as well. I have one Kinect hooked up to my one 360. And I have my PS3 right next to it, ready for a sweet Blu-ray movie.

And I had no idea you've installed a camera into my bathroom to watch me pee and poo. But I guess whatever floats your boat right?

Opinionated's picture

I have a REACH room; it's where I PWN the NOOBs on weekends. It is also acceptable to call this my living room, but tomato, tomotto u know?