Home

Content about Person Career

11.22.10
Blizzard Celebrates World of Warcraft: Cataclysm Launch with Global Events
Blizzard Entertainment will hold several official launch events to celebrate the upcoming release of World of Warcraft: Cataclysm, the highly anticipated third expansion for the world’s most popular subscription-based massively multiplayer online role-playing game. Starting on the night of December 6, key retail partners in the US, Canada, France, Germany, Russia, Sweden, the Netherlands, Spain, the UK, and the region of Taiwan will welcome gamers who want to be among the first to purchase and play Cataclysm. Members of the World of Warcraft development team will be on hand at each of the events to meet with players and sign their copies of the expansion.
11.21.10
PAC-MAN Celebrates 30th Anniversary with Tournament of Roses Parade Float
NAMCO BANDAI Games America is making PAC-MAN, the beloved pop culture icon, the first videogame character to receive its own float at the 122nd Annual Tournament of Roses Parade in Pasadena, Calif. on January 1, 2011. Through the decades, the popularity for this yellow rotund hero continues to span generations and this honor affirms his global appeal. PAC-MAN will be appearing to commemorate 30 years of power pellet eating fun. Check out the exclusive video interview below with the makers of the newest game, PAC-MAN Party which is now available for Wii.
11.20.10
Controversial Call of Duty: Black Ops TV Commercial Is Polarizing Male and Female Audience
A controversial television ad, called “People Play Real Life Duty,” advertising Activision’s new Call of Duty Black Ops videogame from Treyarch, is receiving a polarizing reaction from male and female viewers. According to the creative lifecycle management company Ace Metrix, the ad, featuring a montage of real people engaged in simulated video game gunfire, registered a 277 point difference between male and female viewers. Male viewers, age 16-20, gave the ad an Ace Score of 770 (out of total of 950) and female viewers, age 36-49, scored the ad 518. With an overall Ace Score of 644, the ad scored almost 70 points above the videogame category norm of 576. The ad also features a cameo of pro basketball star Kobe Bryant and “Gimme Shelter” by the Rolling Stones as its soundtrack.
11.20.10
Harry Potter and the Deathly Hallows Part 1 Breaks Franchise Records
Warner Bros. Pictures’ Harry Potter and the Deathly Hallows – Part 1 broke the franchise record for a midnight opening, earning $24 million at the box office. Opening at approximately 3,700 locations in North America, the midnight shows sold out in advance, as fans lined up for hours to be among the first to see Part 1 of the series’ final title. The midnight grosses eclipsed the previous record of $22.2 million, set by the sixth film, Harry Potter and the Half-Blood Prince. This bodes well for Electronic Arts, which has released a new action shooter game based on the movie. Check out an exclusive video interview with the developer below.
11.19.10
Madden Players Can Get Their Thursday Night Game on at Buffalo Wild Wings
The taste of victory just got sweeter, as Electronic Arts has kicked off a one-of-a-kind Madden NFL experience. The game maker is teaming up with NFL Network to present the EA SPORTS Madden NFL 11 Rivalry Tour at Buffalo Wild Wings. For the first time ever, EA SPORTS will host Madden NFL 11 online matchups between the two NFL cities featured during each week’s Thursday Night Football on NFL Network at select Buffalo Wild Wings locations. Tamp Bay Buccaneer Arrelious Benn talks about Madden in this exclusive video interview.
11.19.10
Nintendo Brings Wii and Nintendo DS Hits to Christmas Shoppers with New Mall Tour
It’s Thanksgiving time, which means Black Friday officially kicks off the Christmas shopping season. And Nintendo is about to put a playful twist on the fun of bumping into old friends at your local shopping mall. Mario, Donkey Kong and Pikachu are just a few of the familiar faces consumers will encounter as Nintendo’s Holiday Mall Experience touches down at shopping centers throughout the United States. From Nov. 22 through Dec. 19, shoppers can drop in and play the latest games for Wii™ and Nintendo DSi™ systems at interactive demo stations. Check out this exclusive video interview with the creator of one of the featured games – Disney Epic Mickey.
11.18.10
Call of Duty: Black Ops Shatters Entertainment Records with $650 Million 5-Day Haul
There’s been no slowdown in the success of Activision’s Call of Duty franchise. Treyarch’s Call of Duty: Black Ops has shattered theatrical box office, book and videogame sales records for five-day worldwide sell-through in dollars.  The game established an all-new five-day worldwide sell-through record of more than $650 million, exceeding Activision’s previous five-day worldwide record of $550 million set by last year’s Call of Duty: Modern Warfare 2, according to internal Activision estimates. Treyarch’s Mark Lamia, talks about the new game in this exclusive video interview.
11.18.10
Daft Punk Goes Virtual in Disney's TRON: Evolution Game
Iconic and critically acclaimed French duo Daft Punk, who created the music score for Walt Disney Pictures’ upcoming film TRON: Legacy, provided two of their tracks from the film for the new TRON: Evolution videogame for Xbox 360, PlayStation 3 and PC. The tracks -- “Derezzed” and “The Grid” – will complement music from composers Sascha Dikiciyan, Cris Velasco and Kevin Manthei in the new game. The new CD will ship alongside the game on December 7. Check out this exclusive interview with Propaganda Games about TRON: Evolution.
11.17.10
Harry Potter Stars James and Oliver Phelps Talk Deathly Hallows Movie and Game
Over the past decade, twin brothers James and Oliver Phelps have starred in every Harry Potter film as Fred and George Weasley. The avid gamers have gone virtual in Electronic Arts’  Harry Potter and the Deathly Hallows  –   Part 1 videogame, which complements the new movie from Warner Bros. Pictures and the bestselling book by J.K. Rowlings. The twins talk about the new game, including the Microsoft Kinect gameplay, in this exclusive video interview.
11.15.10
Call of Duty Publisher Activision Calls Gamers to Action to Help Real War Veterans
With Call of Duty: Black Ops $360 million launch breaking entertainment records, Activision is giving back to the actual soldiers who have served their country.  Recognizing that the private sector is as responsible as government in solving the issue of veterans’ unemployment, Activision has pledged to find 1,000 jobs for veterans and is donating $1 million from the sales of its blockbuster video game Call of Duty: Black Ops to help transition service members back to civilian life by providing them with job training and placement.
11.15.10
Dreamworks' Megamind 3D Propels THQ's Game Sales
Megamind continues to rule the box office thanks in large part to its 3D haul. For the second weekend in a row, the family film beat out the competition. The movie earned over $29 million at the U.S. box office. Megamind has earned $88.8 million domestically in its first ten days. That’s good news for THQ, which has released games based on the latest 3D computer animated blockbuster from DreamWorks Animation SKG. Dreamworks Jeffrey Katzenberg talks about the new game in this exclusive video interview.
11.12.10
Gran Turismo 5 Confirmed for November 24th North American Launch
It turns out that NASCAR driver Joey Logano was right about Gran Turismo 5 launching later this month. Sony Computer Entertainment America confirmed that GT5 will go on sale throughout North America on Wednesday, November 24, just before Thanksgiving and Black Friday. Check out an exclusive video interview with the producer of GT5 below.
11.11.10
Activision's Call of Duty: Black Ops' $360 Million Launch Biggest in Entertainment History
Treyarch’s Call of Duty: Black Ops has raked in $360 million in its first 24 hours, breaking the record Modern Warfare 2 had established last year with Modern Warfare 2. The game sold 5.6 million copies on November 9 in North America and the United Kingdom. Infinity Ward’s Modern Warfare 2 sold 4.7 million copies in its first 24 hours. The new game now holds the honor of being the biggest entertainment launch in history. Check out this exclusive video interview with Treyarch below.
11.11.10
GUNNAR Partners with Walt Disney Pictures for 3D Epic TRON: Legacy
GUNNAR Optiks, the leading manufacturer of digital performance eyewear, has partnered with Walt Disney Pictures to support the release of their new film TRON: Legacy, while offering moviegoers the opportunity to experience studio-quality 3D viewing. The premium 3D glasses will be showcased at the WIRED Store in NYC, where movie aficionados and fans of TRON: Legacy can personally sample the glasses. The much-anticipated 3D movie opens December 17. The glasses will also bring Disney Interactive Studio's 3D PlayStation 3 TRON: Evolution videogame to life. The creators of the new film talk about the sequel in this exclusive video interview.
11.10.10
Oakley Enters the 3D Glasses Business with Help from Dreamworks
With 3D movies like Megamind continuing to dominate the box office, a new player in the 3D glasses market has emerged. Oakley has released the world’s first optically correct 3D glasses, OAKLEY 3D GASCAN. Utilizing the company’s proprietary HDO-3D technologies, these premium glasses have been engineered for 3D performance, superior visual clarity and signature Oakley comfort. OAKLEY 3D GASCAN will both complement and optimize the technology used in the majority of 3D movie theaters around the world. Jeffrey Katzenberg spoke of the collaboration at the 3D Entertainment Summit.
11.10.10
Tim Tebow Goes 3D in Madden NFL Football for Nintendo 3DS
Tim Tebow goes 3D in new Madden NFL Football for Nintendo 3DS. Electronic Arts Inc. is using its NFL football franchise to launch EA Sports into the next dimension next March when Nintendo ships its autostereoscopic Nintendo 3DS portable. Madden NFL Football will deliver captivating gameplay in 3D, providing a robust and authentic NFL experience consistent with the celebrated football video game franchise. Denver Broncos quarterback Tim Tebow talks about going virtual in the new game in this exclusive video interview.
11.09.10
Call of Duty: Black Ops Expected to Sell 13 Million Copies in Two Months
The most anticipated launch of the year is here. Activision has launched Treyarch’s Call of Duty: Black Ops at retail stores worldwide. The Call of Duty: Black Ops’ launch follows a record-setting number of midnight openings worldwide, as thousands of retail outlets opened their doors at midnight to deliver the first copies. Michael Pachter, videogame analyst for Wedbush Morgan Securities, forecasts that the new game will sell 13 million copies this year and 17 million copies overall worldwide.
11.09.10
Scott Pilgrim's Knives Chau Gets in the New Ubisoft Game
With Universal Studios Home Entertainment gearing up for the launch of Scott Pilgrim vs. the World on Blu-ray and DVD, Ubisoft is joining the bandwagon. The game publisher is offering new downloadable content for its Scott Pilgrim vs. the World: The Game. The new content will be available on PlayStation Network for PlayStation3 and Xbox Live Arcade for Xbox 360 coinciding with the film’s Blu-ray and DVD release on November 9th. Check out this exclusive video interview with Ellen Wong, who plays Knives Chau in the movie.
11.08.10
Bethesda Softworks Announces Fallout: New Vegas Has Earned $300 Million Since Launch
Bethesda Softworks, a ZeniMax Media company, announced that Fallout: New Vegas has enjoyed record sales since it launched on October 19. Bethesda has shipped five million units of the new role-playing game for PC, Xbox 360 and PlayStation 3. Bethesda said the game has generated over $300 million in retail sales. In addition, the Fallout: New Vegas strategy guide was one of Amazon’s best sellers among all books.
11.08.10
New 2011 Jeep Wrangler Call of Duty: Black Ops Edition Rolls into Dealerships
As the world prepares for the epic launch of Call of Duty: Black Ops, Jeep is hoping gamers will want to get a real-world experience after playing Treyarch’s new game. Jeep and Activision have partnered to cross-promote the new game (see the commercial below with Jeep in-game). In conjunction with the partnership, Jeep has produced a limited-edition 2011 Jeep Wrangler Call of Duty: Black Ops Edition. There are two models with the two-door selling for $30,000 and the four-door model selling for $33,500.  
11.06.10
NASCAR Driver Joey Logano Announces that Gran Turismo 5 Will Ship Later this Month
While Joey Logano and the No. 20 GameStop Toyota raced to a fourth place finish in the Lone Star State for the O'Reilly Parts Challenge at Texas Motor Speedway, the real news for gamers is what Logano said about Gran Turismo 5 in a press release. Logano, who is featured along with his car in the new NASCAR portion of GT5, said he was looking forward to playing the final version of the game later this month. Logano has played early versions of the game during development and worked with Sony on the NASCAR portion of the game, along with drivers like Jeff Gordon.
11.04.10
Microsoft Kinect for Xbox 360 Launches in Times Square With Big Party, Ne-Yo, Street Dance

NEW YORK -- Microsoft launched the Kinect for Xbox 360 to great fanfare in Times Square in New York City with a big street party starting at 6pm ET. Microsoft pulled out all the stops with a big concert right in the middle of Times Sauare complete with 600 street dancers dancing to MTV Games' Dance Centrral for Kinect and a concert by Grammy-award winning hip-hop music artist Ne-Yo.  Some of the celebs in attendance included Garcelle Beauvais, Jennifer Grey, “Zoey 101” star Chris Massey, Sarah Chalke and lots more.

11.04.10
New ESPN Research on 3D Finds that Consumers Prefer Passive Technology
Continuing to innovate in the 3D television space, ESPN Research + Analytics unveiled today one of the most in-depth studies on 3D TV to date.  Compiling results from more than 1,000 testing sessions and 2,700 lab hours, ESPN has concluded that fans are comfortable with the medium and even enjoy it more than programming in HD.  The research was conducted by Dr. Duane Varan, professor of New Media at Murdoch University, during ESPN’s coverage of the 2010 FIFA World Cup at the Disney Media and Ad Lab in Austin, Texas.
11.03.10
Megamind Invades Videogame Consoles with Three Unique Stories
Megamind has invaded videogame consoles. THQ has released games based on the latest 3D computer animated blockbuster from DreamWorks Animation SKG. The game expands the story line from the new film, which stars Brad Pitt, Will Farrell and Tina Fey. The Xbox 460, PlayStation 3, PSP, Wii and Nintendo DS game is out now, ahead of the November 5 theatrical release. Jeffrey Katzenberg talks about the new 3D movie and the videogame in this exclusive video interview.
11.03.10
Resident Evil: Afterlife Explodes onto Blu-ray 3D on December 28
After kicking 3D butt on the big screen to the tune of $278 million, Milla Jovovich is taking the action home on Blu-ray 3D. On December 28th Sony Pictures Home Entertainment will unleash the deadly T-virus into homes everywhere when Resident Evil: Afterlife hits Blu-ray 3D, Blu-ray and DVD. The Blu-ray 3D will flood veins with adrenaline and kick viewers into survival mode in 1080p high definition 3D, optimized for the latest 3D playback devices and eyewear, but also including a backwards-compatible 2D version of the film that plays on all existing Blu-ray players. For those who prefer their zombies safely in two dimensions, Resident Evil: Afterlife will also be offered on 2D Blu-ray and DVD the same day. Resident Evil star Ali Larter talks about the new film in this exclusive video interview.