The taste of victory just got sweeter, as Electronic Arts has kicked off a one-of-a-kind Madden NFL experience. The game maker is teaming up with NFL Network to present the EA SPORTS Madden NFL 11 Rivalry Tour at Buffalo Wild Wings. For the first time ever, EA SPORTS will host Madden NFL 11 online matchups between the two NFL cities featured during each week’s Thursday Night Football on NFL Network at select Buffalo Wild Wings locations. Tamp Bay Buccaneer Arrelious Benn talks about Madden in this exclusive video interview.

Megamind continues to rule the box office thanks in large part to its 3D haul. For the second weekend in a row, the family film beat out the competition. The movie earned over $29 million at the U.S. box office. Megamind has earned $88.8 million domestically in its first ten days. That’s good news for THQ, which has released games based on the latest 3D computer animated blockbuster from DreamWorks Animation SKG. Dreamworks Jeffrey Katzenberg talks about the new game in this exclusive video interview.

LAS VEGAS – Videogame simulation met real-world car design in Las Vegas. Sony Computer Entertainment America LLC (SCEA) hosted its eighth annual Gran Turismo Awards at the SEMA (Specialty Equipment Market Association) show at the Hard Rock Hotel & Casino in Las Vegas, celebrating automotive design excellence and showcasing the latest franchise offering, Gran Turismo 5. After reviewing more than 100 entries, the judging panel and Gran Turismo creator Kazunori Yamauchi himself, crowned Best Hot Rod winner, Mark Stielow for his 1969 Chevy Camaro as the 2010 "Best in Show."

After kicking 3D butt on the big screen to the tune of $278 million, Milla Jovovich is taking the action home on Blu-ray 3D. On December 28th Sony Pictures Home Entertainment will unleash the deadly T-virus into homes everywhere when Resident Evil: Afterlife hits Blu-ray 3D, Blu-ray and DVD. The Blu-ray 3D will flood veins with adrenaline and kick viewers into survival mode in 1080p high definition 3D, optimized for the latest 3D playback devices and eyewear, but also including a backwards-compatible 2D version of the film that plays on all existing Blu-ray players. For those who prefer their zombies safely in two dimensions, Resident Evil: Afterlife will also be offered on 2D Blu-ray and DVD the same day. Resident Evil star Ali Larter talks about the new film in this exclusive video interview.

Toy Story 3, the biggest animated movie of all time – with over $1 billion at the box office – is now on Blu-ray Disc and DVD. Families won’t want to miss adding the Blu-ray Combo Pack, 2 Disc Blu-ray or the DVD edition of Toy Story 3 to their home movie collections. Fans of all ages who have come to love and cherish these unique characters, can explore them in a whole new way as the Disney/Pixar team provides a more in-depth look into Pixar Animation Studios and the creation of its characters with hours of exclusive bonus features on the Blu-ray Disc version of the film including filmmaker commentary with Director Lee Unkrich and Producer Darla K. Anderson, amusing views of life at Pixar, analysis of favorite scenes, and the Toy Story Trivia Dash game. The filmmakers talk about the movie and the Disney videogames in this exclusive video interview.

Ubisoft is gearing up for the release of its videogame release -- Michael Jackson The Experience. To celebrate Halloween, the game maker has unmasked “Thriller” as one of the latest songs for the soundtrack that’s shaping up to be a Best of Michael Jackson collection. “Rock with You,” “Ghost,” ‘Smooth Criminal,’ ‘Black or White’ and ‘They Don’t Care About Us,” are also featured song. Check out “Billy Jean” in this exclusive video interview.

Sony unveiled its new loyalty program, PlayStation Rewards, designed to give PlayStation fans in the United States the opportunity to gain exclusive status, recognition, and rewards based on a variety of PlayStation-centric activity they engage in across the PlayStation ecosystem. While Sony is aiming at a broader gaming demographic with its new PlayStation Move controllers, the company remains devoted to the hardcore gamer.

Film and TV star Olivia Wilde and the actor who portrayed the original TRON character, Bruce Boxleitner, will headline the voice cast for the upcoming video game, TRON: Evolution, in addition to appearing in the highly anticipated December film, TRON: Legacy. The Hollywood voice cast will star in the upcoming TRON: Evolution video games that bridge the storyline gap between the original TRON film and the upcoming TRON: Legacy film. Wilde, who plays Quorra, Kevin Flynn’s confidant in the TRON: Legacy film, will also star as that character in the TRON: Evolution video games.

The Video Game Voters Network (VGVN) today urged members, game enthusiasts and the industry to stand together in a show support for preserving First Amendment protections for computer and video games. This call to action comes in anticipation of the Supreme Court's consideration of Schwarzenegger v. Entertainment Merchants Association/Entertainment Software Association on November 2.

What started off as a very good year has slowed down, despite the release of great blockbuster games. According to the NPG Group,U.S. retail sales of game hardware, software and accessories fell 8 percent in September to $1.2 billion. The one bright spot was Microsoft’s Halo 3, which topped all game sales for the month and helped drive Xbox 360 hardware.

Sony Computer Entertainment America has shipped Invizimals for PSP. Developed by Novarama and Sony’s Liverpool Studio, Invizimals enables players to find, capture and battle virtual monsters hiding throughout the real-world environment by incorporating a camera for the PSP system (included with the game). Players can point the camera behind sofas, into corners, and under bushes to find virtual monsters on their PSP system screen. Once captured, players take their creatures into battle for a unique, handheld augmented reality experience.

THQ announced the final addition to its cover Superstars lineup for WWE SmackDown vs. Raw 2011 game. Renowned WWE Superstars Rey Mysterio, Triple H and Undertaker will be featured on an exclusive limited edition front cover of the videogame throughout Latin America and Korea.  The new artwork will join previously announced regional covers for WWE SmackDown vs. Raw 2011, including WWE Superstars John Cena, Big Show and The Miz in the United States, Australia, New Zealand, Singapore, Hong Kong, Taiwan and India; WWE Superstars Randy Orton, Undertaker and Sheamus in Europe; and WWE Hall of Famer Bret “Hit Man” Hart, along with WWE Superstars Edge and Undertaker, on the front cover available in Canada.  WWE SmackDown vs. Raw 2011 will mark one of the few times in franchise history that multiple variations of cover artwork will be made available for consumers around the world. WWE Superstar Santino Marella talks about the new game in this exclusive video interview.