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11.22.10
Blizzard Entertainment will hold several official launch events to celebrate the upcoming release of World of Warcraft: Cataclysm, the highly anticipated third expansion for the world’s most popular subscription-based massively multiplayer online role-playing game. Starting on the night of December 6, key retail partners in the US, Canada, France, Germany, Russia, Sweden, the Netherlands, Spain, the UK, and the region of Taiwan will welcome gamers who want to be among the first to purchase and play Cataclysm. Members of the World of Warcraft development team will be on hand at each of the events to meet with players and sign their copies of the expansion.
11.21.10
NAMCO BANDAI Games America is making PAC-MAN, the beloved pop culture icon, the first videogame character to receive its own float at the 122nd Annual Tournament of Roses Parade in Pasadena, Calif. on January 1, 2011. Through the decades, the popularity for this yellow rotund hero continues to span generations and this honor affirms his global appeal. PAC-MAN will be appearing to commemorate 30 years of power pellet eating fun. Check out the exclusive video interview below with the makers of the newest game, PAC-MAN Party which is now available for Wii.
11.20.10
A controversial television ad, called “People Play Real Life Duty,” advertising Activision’s new Call of Duty Black Ops videogame from Treyarch, is receiving a polarizing reaction from male and female viewers. According to the creative lifecycle management company Ace Metrix, the ad, featuring a montage of real people engaged in simulated video game gunfire, registered a 277 point difference between male and female viewers. Male viewers, age 16-20, gave the ad an Ace Score of 770 (out of total of 950) and female viewers, age 36-49, scored the ad 518. With an overall Ace Score of 644, the ad scored almost 70 points above the videogame category norm of 576. The ad also features a cameo of pro basketball star Kobe Bryant and “Gimme Shelter” by the Rolling Stones as its soundtrack.
11.20.10
Warner Bros. Pictures’ Harry Potter and the Deathly Hallows – Part 1 broke the franchise record for a midnight opening, earning $24 million at the box office. Opening at approximately 3,700 locations in North America, the midnight shows sold out in advance, as fans lined up for hours to be among the first to see Part 1 of the series’ final title. The midnight grosses eclipsed the previous record of $22.2 million, set by the sixth film, Harry Potter and the Half-Blood Prince. This bodes well for Electronic Arts, which has released a new action shooter game based on the movie. Check out an exclusive video interview with the developer below.
11.19.10
It’s Thanksgiving time, which means Black Friday officially kicks off the Christmas shopping season. And Nintendo is about to put a playful twist on the fun of bumping into old friends at your local shopping mall. Mario, Donkey Kong and Pikachu are just a few of the familiar faces consumers will encounter as Nintendo’s Holiday Mall Experience touches down at shopping centers throughout the United States. From Nov. 22 through Dec. 19, shoppers can drop in and play the latest games for Wii™ and Nintendo DSi™ systems at interactive demo stations. Check out this exclusive video interview with the creator of one of the featured games – Disney Epic Mickey.
11.19.10
The taste of victory just got sweeter, as Electronic Arts has kicked off a one-of-a-kind Madden NFL experience. The game maker is teaming up with NFL Network to present the EA SPORTS Madden NFL 11 Rivalry Tour at Buffalo Wild Wings. For the first time ever, EA SPORTS will host Madden NFL 11 online matchups between the two NFL cities featured during each week’s Thursday Night Football on NFL Network at select Buffalo Wild Wings locations. Tamp Bay Buccaneer Arrelious Benn talks about Madden in this exclusive video interview.
11.18.10
THQ is connecting WWE SmackDown vs. Raw 2011 gamers online. The game maker is offering players unique game-to-web functionality in conjunction with its official community website online at community.smackdownvsraw.com.  Through the game’s Community Creations feature, players can upload their in-game screenshots taken from their Xbox 360 or PlayStation 3 and share them online with others from around the world. WWE Superstar JTG talks about the new game in this exclusive video interview.
11.18.10
There’s been no slowdown in the success of Activision’s Call of Duty franchise. Treyarch’s Call of Duty: Black Ops has shattered theatrical box office, book and videogame sales records for five-day worldwide sell-through in dollars.  The game established an all-new five-day worldwide sell-through record of more than $650 million, exceeding Activision’s previous five-day worldwide record of $550 million set by last year’s Call of Duty: Modern Warfare 2, according to internal Activision estimates. Treyarch’s Mark Lamia, talks about the new game in this exclusive video interview.
11.18.10
Iconic and critically acclaimed French duo Daft Punk, who created the music score for Walt Disney Pictures’ upcoming film TRON: Legacy, provided two of their tracks from the film for the new TRON: Evolution videogame for Xbox 360, PlayStation 3 and PC. The tracks -- “Derezzed” and “The Grid” – will complement music from composers Sascha Dikiciyan, Cris Velasco and Kevin Manthei in the new game. The new CD will ship alongside the game on December 7. Check out this exclusive interview with Propaganda Games about TRON: Evolution.
11.17.10
Over the past decade, twin brothers James and Oliver Phelps have starred in every Harry Potter film as Fred and George Weasley. The avid gamers have gone virtual in Electronic Arts’  Harry Potter and the Deathly Hallows  –   Part 1 videogame, which complements the new movie from Warner Bros. Pictures and the bestselling book by J.K. Rowlings. The twins talk about the new game, including the Microsoft Kinect gameplay, in this exclusive video interview.
11.16.10
Just in time for working off that Thanksgiving turkey, EA SPORTS has shipped EA SPORTS Active NFL Training Camp for the Wii. The new football-based training program simulates the football drills and conditioning workouts of an NFL training camp. Developed in collaboration with NFL strength and conditioning coaches, users will experience the thrill of competition while challenging friends and family in authentic NFL football drills. EA SPORTS Active NFL Training Camp with Total Body Tracking includes a heart rate monitor and wireless motion tracking that delivers an accurate, challenging workout with measurable results. Users can also track and share training results via the EA SPORTS Active online hub. San Francisco 49ers star Patrick Willis talks about the game in this exclusive video interview.
11.15.10
Megamind continues to rule the box office thanks in large part to its 3D haul. For the second weekend in a row, the family film beat out the competition. The movie earned over $29 million at the U.S. box office. Megamind has earned $88.8 million domestically in its first ten days. That’s good news for THQ, which has released games based on the latest 3D computer animated blockbuster from DreamWorks Animation SKG. Dreamworks Jeffrey Katzenberg talks about the new game in this exclusive video interview.
11.15.10
With Call of Duty: Black Ops $360 million launch breaking entertainment records, Activision is giving back to the actual soldiers who have served their country.  Recognizing that the private sector is as responsible as government in solving the issue of veterans’ unemployment, Activision has pledged to find 1,000 jobs for veterans and is donating $1 million from the sales of its blockbuster video game Call of Duty: Black Ops to help transition service members back to civilian life by providing them with job training and placement.
11.12.10
It turns out that NASCAR driver Joey Logano was right about Gran Turismo 5 launching later this month. Sony Computer Entertainment America confirmed that GT5 will go on sale throughout North America on Wednesday, November 24, just before Thanksgiving and Black Friday. Check out an exclusive video interview with the producer of GT5 below.