The taste of victory just got sweeter, as Electronic Arts has kicked off a one-of-a-kind Madden NFL experience. The game maker is teaming up with NFL Network to present the EA SPORTS Madden NFL 11 Rivalry Tour at Buffalo Wild Wings. For the first time ever, EA SPORTS will host Madden NFL 11 online matchups between the two NFL cities featured during each week’s Thursday Night Football on NFL Network at select Buffalo Wild Wings locations. Tamp Bay Buccaneer Arrelious Benn talks about Madden in this exclusive video interview.

There’s been no slowdown in the success of Activision’s Call of Duty franchise. Treyarch’s Call of Duty: Black Ops has shattered theatrical box office, book and videogame sales records for five-day worldwide sell-through in dollars.  The game established an all-new five-day worldwide sell-through record of more than $650 million, exceeding Activision’s previous five-day worldwide record of $550 million set by last year’s Call of Duty: Modern Warfare 2, according to internal Activision estimates. Treyarch’s Mark Lamia, talks about the new game in this exclusive video interview.

Megamind continues to rule the box office thanks in large part to its 3D haul. For the second weekend in a row, the family film beat out the competition. The movie earned over $29 million at the U.S. box office. Megamind has earned $88.8 million domestically in its first ten days. That’s good news for THQ, which has released games based on the latest 3D computer animated blockbuster from DreamWorks Animation SKG. Dreamworks Jeffrey Katzenberg talks about the new game in this exclusive video interview.

The most anticipated launch of the year is here. Activision has launched Treyarch’s Call of Duty: Black Ops at retail stores worldwide. The Call of Duty: Black Ops’ launch follows a record-setting number of midnight openings worldwide, as thousands of retail outlets opened their doors at midnight to deliver the first copies. Michael Pachter, videogame analyst for Wedbush Morgan Securities, forecasts that the new game will sell 13 million copies this year and 17 million copies overall worldwide.

Treyarch is ready to enlist gamers from around the globe to enter the Cold War. GameStop, the world’s largest videogame and entertainment software retailer, will host events at 4,408 of its stores Monday, Nov. 8, 2010 leading up to the midnight release of the year’s most anticipated entertainment launch, Activision Publishing’s Call of Duty: Black Ops. This represents the largest number of stores opened for a midnight launch event in GameStop history.

Toy Story 3, the biggest animated movie of all time – with over $1 billion at the box office – is now on Blu-ray Disc and DVD. Families won’t want to miss adding the Blu-ray Combo Pack, 2 Disc Blu-ray or the DVD edition of Toy Story 3 to their home movie collections. Fans of all ages who have come to love and cherish these unique characters, can explore them in a whole new way as the Disney/Pixar team provides a more in-depth look into Pixar Animation Studios and the creation of its characters with hours of exclusive bonus features on the Blu-ray Disc version of the film including filmmaker commentary with Director Lee Unkrich and Producer Darla K. Anderson, amusing views of life at Pixar, analysis of favorite scenes, and the Toy Story Trivia Dash game. The filmmakers talk about the movie and the Disney videogames in this exclusive video interview.

Kofi Kingston has plenty of game in the ring and around an Xbox 360. He’s one of WWE Superstars that will be featured in the marketing push that’s promoting THQ’s new WWE Smackdown vs RAW 2011 game. THQ and World Wrestling Entertainment have kicked off a comprehensive marketing program to promote the new game. THQ-developed, WWE-branded videogames will be integrated into domestic and international events, pay-per-view and television sponsorships, magazines, WWE.com, WWE DVDs, and more over the coming months. In addition, for the first time, THQ will host interactive gaming kiosks at 40 WWE live events. This significantly expands THQ’s previous marketing efforts concentrated around the launch of individual WWE videogames. Kofi Kingston is excited about the new WWE game and talks about it in this exclusive video interview.