First day sales set new record, taking the title from Modern Warfare 2.
Strong performance of key franchises returns record revenue and profit - publisher raises guidance as a result.
Blizzard's third World Of Warcraft expansion will be released on December 7 and significantly change original game.
Activision CEO thinks studio autonomy is essential to successful publishing, and that EA has failed to realise this.
Activision CEO reveals the publisher is working on new bespoke peripherals. He's also impressed by Kinect and Move, but thinks Microsoft has got to get the price down.
Publisher hopes to promote science, technology, engineering and maths literacy using videogames.