What's the Number One Anti-Wrinkle Cream in France? Leading French Consumer Organization Tests 12 Face Creams ... Finds America's...

SALT LAKE CITY -- In an ironic twist, the "stretch-mark cream turned anti-wrinkle phenomenon," America's StriVectin-SD[R], has invaded Paris and captured the French anti-aging, anti-wrinkle skin care market. And in the most recent issue of France's leading consumer magazine (60 Millions De Consommateur, the equivalent of Good Housekeeping and Consumer Reports in the USA), StriVectin was rated

Launched in Aug. 2004 at Sephora's flagship location on the fabled Champs-Elysees, StriVectin took the French capital by storm, receiving rave reviews from the media and savvy French consumers C* and quickly becoming the best-selling skin-care product in French Sephora stores.

"StriVectin had already set sales records in the United States so we expected great results in France," said Gina Gay, spokesperson for Klein-Becker, distributor of StriVectin.

"But let's face it, French women have access to the most sophisticated cosmetics in the world and they're extremely skeptical about products from America. Yet when it comes to reducing the appearance of fine lines, wrinkles and crows' feet, they prefer a formula from, of all places, Salt Lake City, Utah. That's an incredible story."

According to 60 Million magazine, which is published by France's leading consumer organization, a panel of 264 women (ranging in age from 30-70) said StriVectin was "best" and most effective.

"We were taken by surprise," said Ms. Gay, "because the testing was done without our knowledge, and in the same objective way as Consumer Reports judges products here in America. The testing was unbiased - although we assume French women are going to like French products best. Imagine, they chose our StriVectin over 11 famous formulations, most of which are made in France. We're thrilled C* and so is Sephora."

For Those Who Don't Know the StriVectin Story

In a remarkable turn of events, arguably one of the strangest in the history of cosmetics, women across the country are putting a stretch-mark cream called StriVectin-SD on their face to reduce the appearance of fine lines, wrinkles and crows' feet. And, if consumer sales are any indication of a product's effectiveness, StriVectin-SD is nothing short of a miracle. Women, as well as a growing number of "Boomer" men, are buying so much StriVectin-SD that finding a tube at your local cosmetic counter has become just about impossible. Did everyone go mad? Well ... not really.