Generating new sales is the key to success in any business. Learn how to use online and offline marketing to find new customers, retain existing ones, and increase your sales.
Many things go into winning a sale: the fit of your solution, your sales strategy, how clearly you articulate value, your pricing, and so on. While all these factors impact a customer's decision to buy, almost nothing you do has the potential to increase your sales results as much as improving the sales relationship with your customers.