Before Advertising, Determine Your Target Market
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Smaller businesses are now running successful focus groups that keep costs at a manageable level.
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Smaller businesses are now running successful focus groups that keep costs at a manageable level.
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Marketing expertise is helpful but business owners can learn a lot by doing the market research themselves.
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Teach your franchisees the marketing skills they need to sell your product or service.
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Heidi Ellen Robinson, a music publicist for more than 30 years, shares her advice on starting out and...
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The right market research can tell you whether you have a successful business idea, or a clunker.
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Small business owners are constantly looking for ways to improve their marketing efforts. One way to save money...
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Like a business plan, a marketing plan can play an important role in the success of your small...
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There's no precise way to measure the success of an ad campaign. But there are methods that will...
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A sound marketing plan is key to the success of your business. Here's how to start.
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Writing a business plan can be a daunting task. If you break down the process into steps, you'll...
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If you can distinguish your product or service from the competition, you will be ahead of the game.
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At trade show time, your job is to create a positive company image and brand awareness. Here are...
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Starbucks did it. So did Sam's Club. For that matter, McDonald's did, too. Learn how to create a...
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Many novice and veteran online advertisers make the same mistakes, which undercut the effectiveness of their Web ads.
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If done correctly, advertising can enhance the success of your business. Here are 10 helpful guidelines to follow.
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Why do we slam-dunk in Air Jordans, cruise around in Jettas, or devour Big Macs? The answer can...
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Business is competitive by nature, and to succeed, it is vital that you research, understand, and evaluate your...
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Selling products on eBay is a great way to make extra money or a solid income, but you'll...
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Here is a list of marketing terms to help you navigate what's new and what's not.
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Whether you call them anecdotes, success stories, or case studies, your clients’ very positive and personal tales are...
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