The Hindu Business Line : Thursday, August 05, 2010

BRAND LINE

INTERVIEW: Rebranding the Taj
Raymond Bickson, MD & CEO, The Indian Hotels Co, tells BrandLine why the Taj group needed to restructure now.. The entire staff of the Taj Coromandel hotel in Chennai is at its attentive best, milling around earnestly. The valet leaps to ...

BRANDING: Internal branding for organisational success
Branding within is a definite differentiator for an organisation that seeks success, fulfilment and growth.. It has been reiterated that “brands are created in the minds of people whereas products are produced by factories”. Indeed, ...

ADVERTISING: Ambushed!
Ambush marketing is back centre-stage. It's clever, but is it correct?. A n impactful new set of hoardings appeared in Mumbai on July 23 with the intriguing announcement — “A mystery shampoo. Eighty per cent women say it is better ...

BRANDING: James and the art of bonding
The Bond brand has endured for decades, mystique and style intact.. Watching the recent James Bond film festival on Star Movies ensured not only great entertainment, but also an opportunity to understand one of the world's truly enduring brands. ...

INTERVIEW: ‘Quality is critical for direct-selling companies'
William Pinckney, MD & CEO, Amway India, says the business is based on trust, and that product returns at the company are less than 1 per cent.. Direct-selling companies have often been viewed with a sceptical eye by Indian consumers. In ...

INTERVIEW: On how the Tata brand evolved
Morgen Witzel, author of a book on the subject, speaks to BrandLine.. Morgen Witzel, an honorary senior fellow at the University of Exeter Business School and a senior consultant with the Winthrop Group of business historians, has written what ...

ADVERTISING: Possessed by Xylys
Addendum is a fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. Write in with either advertisements you wish ...

BOOKS: Measuring consumer savvy
It is commonly believed that children wield significant influence in big-ticket purchase decisions. But studies seem to show that children may be under the illusion that they are more involved in decision-making than is actually the case, notes ...

NEW PRODUCTS & SERVICES: Cleaner tilt
Videocon Group has launched Tilt Tub washing machines, claimed to be a first in India. The Videocon Careen range comprises two fully automated models and supposedly feature several of the latest washing machine technologies including ...

NEW PRODUCTS & SERVICES: New additions
Motorola India has expanded its Motoyuva range with five new entry-level mobile devices. It now features the WX181 candybar handset with FM radio and integrated light torch, the WX260, WX265 which add Bluetooth, integrated MP3 players, ...

NEW PRODUCTS & SERVICES: Open sesame!
Godrej Entranza has launched a range of ready-to-fit doors for commercial, institutional and primarily household segments in a wide variety of colours and prices. The doors are available in core material options such as flax board core, ...

NEW PRODUCTS & SERVICES: Glam choice
Lotus Herbals has introduced Floralglam, a new range of moisturising lip colours. They are enriched with Comfrey extracts, nigra and ovata seeds and are claimed to be natural, safe and free of animal products. Priced Rs 295 each, they ...

NEW PRODUCTS & SERVICES: Reek not!
Nike has launched a new range of deodorants in the Nike 150 range. They are called Green Storm, Cool Wind, Blue Wave, and On Fire. Meant for men, Nike 150 deodorants are available across all major lifestyle stores in India at Rs 245 ...

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