Join WWF on:
Who we are, how we came about, and what we're about
What do we want?
A healthy, happy, thriving, living and ultimately diverse and wonderful world. Now wouldn't that be all round good thing?
The initials WWF
A lot of confusion exists over what the WWF initials mean, here's an explanation...
WWF is a non-profit (charity) foundation with its Secretariat based in Gland, Switzerland.
"Has the world become better off environmentally since [WWF & Greenpeace] were formed? Have they created value in other ways?"
Independent comment and review from Harvard Business School (Sept 08)
Independent comment and review from Harvard Business School (Sept 08)
WWF was born into this world in 1961.
It was the product of a deep concern held by a few eminent gentlemen who were worried by what they saw happening in our world at that time.
Currently there are more than 1300 WWF conservation projects underway around the world.
The vast majority of these focus on local issues. They range from school nature gardens in Zambia, to initiatives that appear on the packaging in your local supermarket. From the restoration of orangutan habitats to the establishment of giant panda reserves.
Almost all our work involves partnerships.
We team up with local non-profit agencies and other global NGOs. We form relationships with village elders, local councils and regional government offices. And in this day and age of globalization, critically, we work with businesses who are willing to change.
But our most important partnership is with you.
- Your support means we have the necessary strength to engage with national governments and global agencies like the World Bank.
- Your support means we have the network to reach out to isolated tribes in the Congo and the Amazon.
- Your support means we can have real successes and lasting breakthrough in the conservation efforts for our one and only planet.
So who is WWF?
Realistically?
We are nothing without you.
Annual review
- WWF Annual Review 2009 2.53 MB pdf
- WWF Annual Review 2008 1.09 MB pdf
- WWF Annual Review 2007 1.78 MB pdf
- WWF Annual Review 2006 2.58 MB pdf
- WWF Annual Review 2005 2.75 MB pdf
- WWF Annual Review 2004 2.79 MB pdf
- WWF Annual Review 2003 407 KB pdf
- WWF Annual Report 2002 2.96 MB pdf
- WWF Annual Report 2001 2.22 MB pdf
- WWF Annual Report 2000 3.41 MB pdf
WWF's Mission Statement
To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world's biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption.
WWF's Guiding Principles
To guide WWF in its task of achieving the mission, the following principles have been adopted. WWF will:
- be global, independent, multicultural and non party political
- use the best available scientific information to address issues and critically evaluate all its endeavours
- seek dialogue and avoid unnecessary confrontation
- build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work
- involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs
- strive to build partnerships with other organizations, governments, business and local communities to enhance WWF’s effectiveness
- run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.
