WWF's mission is to stop the degradation of our planet's natural environment, and build a future in which humans live in harmony with nature.
What does WWF do?
To achieve this, we are working with our many partners to:
We are also working to reduce humanity's ecological footprint – the amount of land and natural resources needed to supply our food, water, fibre and timber, and to absorb our CO2 emissions.
It's not about keeping people out of nature.
Or turning back the clock.
Or preventing countries or communities from developing.
It is about finding practical solutions for a healthy planet.
A planet where people and nature can thrive together, in a stable environment, now, and for generations to come.
- Save biodiversity, and
- Reduce humanity’s impact on natural habitats.
We are also working to reduce humanity's ecological footprint – the amount of land and natural resources needed to supply our food, water, fibre and timber, and to absorb our CO2 emissions.
It's not about keeping people out of nature.
Or turning back the clock.
Or preventing countries or communities from developing.
It is about finding practical solutions for a healthy planet.
A planet where people and nature can thrive together, in a stable environment, now, and for generations to come.
- WWF's Strategic Plan for Conservation 1.12 MB pdf
Join WWF on:
2050 Biodiversity Goal
By 2050, the integrity of the most outstanding natural places on Earth is conserved, contributing to a more secure and sustainable future for all
2050 Footprint Goal
By 2050, humanity's global footprint stays within the Earth's capacity to sustain life and the natural resources of our planet are shared equitably
Take a look at WWF's on the ground conservation projects: information delivered direct from the field.
How do we do this?
Through innovative partnerships that combine on-the-ground conservation, high-level policy and advocacy, and work to make business & industry more sustainable.
Find out how WWF works...
Find out how WWF works...
In the face of massive, unprecedented threats to the natural world – especially climate change and unsustainable resource management – WWF will focus on truly global conservation priorities which can achieve real and lasting change.
James P Leape, Director General, WWF International
Why do we do this?
The decisions, actions and inactions of one species – ours – over the next decade will determine the fate of all life on Earth.
Across the world, biodiversity and natural habitats are disappearing faster than ever before.
Why? Because as a whole, people are using wood, water, wild animals and other natural resources more quickly than they can be replenished, polluting and altering natural habitats, and changing the entire planet's climate.
This is damaging the ecosystems that supply us – and all other life – with freshwater, food, clean air, shelter, and more.
Millions of people, in rich and poor countries alike, are already feeling the consequences – uncertainties over food and water security, increased vulnerability to natural disasters and diseases.
Things will get much worse if we keep going the same way.
Our planet is at a critical point...
