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For tigers, this is it.

This is when we decide.

You. Me. Them. Everyone.

Tigers are at what scientists call a "tipping point".

The point at which they can go either way in the wild. 

Survival or extinction.
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Portrait of a captive male Siberian tiger (Panthera tigris altaica).

Help the Tiger!

Tiger numbers and forest cover
In India alone - the last great refuge for tigers - there are only around 1,400 left.

Last year more than 100 of them were killed (that we know of).

In the first few weeks of this year, 3 more were lost.

This, the most iconic species on our planet.

The one ingrained in religions, in songs and in deeds.

Ground down into potions. Skins hung on living room walls or put under our feet.

Yes. There are so many things in our world that need fixing.  So much that needs attention.

Yet so little is needed, comparatively, to save this, the world's most popular animal.

For what it brings to the world in inspiration.

In courage.

In strength, and so much more...

Surely we can demonstrate our true values as human beings, and prevent the demise, in the wild, of our one universal king?

Love tigers?

Then help us guarantee their survival: