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Size | Design Features | Letterhead Planning and Design | Business Card Planning and Design | Paper | Ink | Perforations | Punching | Numbering | Labels | PS Tape | Packaging | Storage
Paper

Types of Paper | Characteristics


Types of Paper

Almost any type, weight, and color of paper can be used in the manufacture of single sheet products. The chart below shows some of the more common papers and their uses.

Type

Common Weights

Possible Uses

Bond

15 lb., 18 lb., 20 lb., 24 lb.

Letterheads, Notepads, Flyers, Brochures

Offset

50 lb., 60 lb., 70 lb.

Letterheads, Flyers, Brochures, Mailers

Ledger

28 lb., 32 lb., 36 lb.

Inserts, Brochures, Folders, Mailers

Cover

65 lb., 80 lb.

Brochures, Folders, Mailers, Business Cards

Index

90 lb., 110 lb.

Mailers, Folders, Business Cards

Tag

100 lb., 125 lb., 150 lb.

Mailers, Folders, Business Cards, Posters

25% Rag Content

20 lb., 24 lb.

Letterheads, Stationery

Recycled

Various weights

Various


Characteristics

  • Whiteness: The paper's ability to reflect all colors of light.
  • Brightness: The paper's ability to reflect a volume of light.
  • Opacity: The ability of not showing a printed image through to the other side of the sheet.
  • Holdout: The ability to hold a uniform layer of ink on the paper. Higher holdout means a sharper dot and increased ink gloss on the paper.
  • Finish: A glossy finish offers the best finish for reproduction detail and a dull or matte finish is suitable for large quantities of text.
  • Smoothness: The consistent continuity of the paper's surface.

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