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MIX it, man!
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Crisp, clean, chic... That's the fashion mantra for men this summer
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FOLKS, IF you love to mix and match your outfits, may you have a gala time this summer. Match pyjamas with fitted shirts and T-shirts, and wear formal pants with inverted pleats and unstructured tops. And for metrosexuals, there is fine detailing, floral motifs and textured embroidery waiting.
"This summer is crispy. The crushed, crumpled look is out. The silhouettes are clean whether structured or not. No more messy outfits. With Nehru collars and collar with small folds in fashion, men can afford to unbutton the top two buttons, which I think they love to do," says Rajvi Mohan, an alumnus of London School of Fashion and one of the few female designers to dabble in menswear. "It is very challenging to enter the men's fashion in India when even the country's premier fashion event, India Fashion Week, hardly showcases any men's collection. But I believe there is a huge market."
The rise of the metrosexual men, she agrees, has created a demand for designer wear. "To me, metrosexual man is one who is confident of what he wears. My designs are not for college going boys. It is for the mature working men. Over all there is an attitudinal shift. Today, a simple white shirt with a different styling and cut could attract a male buyer. This is where I come in, offering sophistication with a twist." The twist, however, says Rajvi, is not in the weight of the wallet.
Stripes, according to her, are still in demand though the option of diagonal stripes depends on individual tastes. "Red is hot this summer. You can wear a white shirt with thin red stripes or the same with a black base. The colour palette is very diverse though, this season. The muted colours will also be in demand as the days get hotter." The classic plain shirt with denim jeans will remain a staple, she adds.
Stripes also find a place in Be:'s statement of the season. Here, they are placed with floral prints. The Raymond's prêt brand forecasts that all-over printed, textured and appliquéd shirts in short sleeves will make it to the wardrobes. Close-cut club shirts, utility multi-pocket shirts and drawstring trousers in sunshine yellow, teal and coral are other silhouettes meant for the easy going male.
Linen, stretched blends and denim find favour with Rajvi as well, while chanderis and tussar silk are some novelties in her collection.
ANUJ KUMAR
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Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Pondicherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
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