Satirical Twitter accounts are nothing new. But BP, the company behind what has been called the biggest ecological disaster in U.S. history, isn't laughing.
The audience for podcasts is growing. Fun and simple to produce, podcasts are an effective way for a franchise to connect with and attract more customers.
Television advertising used to be too expensive for a small business to consider, but these days even small mom-and-pop shops can afford to appear on TV.
Sumer Morenz of D&B; Digital TV interviews Tim Hall, owner of BloodBath Boxing in Hayward, Calif., about how he increased his business with one simple idea – marketing his boxing classes to women.
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