Linux Online
[ Register ]

[ Applications ]
[ Documentation ]
[ Distributions ]
[ Download Info ]
[ General Info ]
[ Book Store ]
[ Courses ]
[ News ]
[ People ]
[ Hardware ]
[ Vendors ]
[ Projects ]
[ Events ]
[ User Groups ]
[ User Area ]
[ About Us ]
[ Home Page ]
[ Advertise ]

Advertising: Media Kit

Linux Online, the primary online resource for the Linux Operating System since 1994, has earned the respect of the Linux community and the media. Our site is featured regularly on television and radio, and in newspaper and magazine stories about the success and popularity of Linux. The major search engines list Linux Online as the first destination when searching for the term "Linux". In addition, both Netscape Communicator and Internet Explorer refer their users to Linux Online when "Linux" is entered in the location field.

The Obvious Way

Linux Online provides an ideal starting point for current and future user's journey into the Linux Operating System. Network administrators, IT managers, and the average user come to Linux Online to find out about the operating system as well as to learn about the latest products and services available for use with this innovative and well-proven OS. With over one million unique visitors per month, Linux Online will give your advertising campaign a much wider audience than any other Linux website available today. Simply put, there is no better opportunity for your company to promote its Linux product or service than Linux Online!

Very Desirable Audience

Linux Online can bring to your company or organization a slice of the most sought after marketing and advertising audience in the industry. Based on a recent survey, we found that the typical Linux Online visitor is male, 31 years old, earns $42,000 US per year, has a post-secondary degree and uses Linux on his home PC. 73% of our Linux Online visitors are responsible for purchasing computer equipment, software, and services for PCs for end-use or for their company. With over 58% of those buyer's responsible for a department or entire company, we've got your market's attention! Additionally, 29% put Linux to use in their work environment.

Benefits

Linux Online is a popular gathering place for the Linux community where current and potential Linux users can find the latest news and information about Linux and Open Source. You will reap the benefits of our experience with launching successful advertising campaigns by our commitment to making your campaign as effective as possible. Among the benefits you receive by advertising with Linux Online:

  • Your advertisements appear on a site designed to connect consumers with valuable Linux resources, products, services, and applications.
  • Exposure to over one million unique visitors and five million total hits per month to make sure your product or service is seen.
  • Priority listing in the vendors area of Linux Online. Vendors are normally sorted by country and then alphabetically. As an advertiser on Linux Online, you will be placed at the top of your respective country/area ahead of the alphabetical list.
  • Comprehensive reports on your campaign via email and online.

Flexible Reporting

Your banner statistics are available to you in many different formats. You can review the last 7 days of statistics by logging into this site and accessing the "Advertise" section. You are greeted by a summary report of the 7 previous day's activity.

You may also set your email reporting preferences. These include TEXT or HTML email, Excel spreadsheet, and frequency (daily, weekly, monthly or on completion).

In order to receive these reports, you will be asked to register with our site and confirm the email address to which reports are to be sent. We will then grant you access to your campaign(s). You are not required to receive newsletters or announcements to make use of our reporting options.

Your Message, Your Way

Linux Online uses custom-built banner serving technology, giving us the ultimate flexibility in delivering your company's advertising campaign. From the multi-million impression campaign to the $100 US per month starter program and our free community support program, we are committed to getting your message in front of our audience. With many different ad sizes and targeting choices we can build a campaign to exactly fit your marketing and budgetary needs. In addition to traditional web banner ads, Linux Online can send your message directly to our opt-in mailing list of Linux enthusiasts or your company can add to a newsletter, or an upcoming contest or giveaway hosted on the site.

Rates

The following is a guideline to advertising rates at Linux Online. For specific campaigns please request a quote. We will be happy to review the specifics of your campaign and provide exact pricing. All campaigns are subject to our terms and conditions. We offer run of site (ROS) and content/page selection (Content) rotations as well as an opt-in mailing list that can be targeted by country.

MediaTypeWidthHeightSize(Bytes)QuarterROSContentCountry
WebBanner4686016k(16384) 10.0015.0015.00
WebSquare1251258k(8192) 6.009.009.00
WebButton88314k(4096) 2.003.003.00
WebMed. Rect.30025032k(32768) 12.0018.0018.00
WebLeaderboard7289032k(32768) 12.0018.0018.00
WebSkyscraper16060032k(32768) 12.0018.0018.00
WebOffsite link241  Email us   
EmailNewsletter724   30.00 45.00
EmailAnnouncement7230   120.00 180.00

Rates are NET CPM (1,000 impressions) based on our count of insertions. Using third party serving and/or counting is not included in the above. Bonus impressions are available for 3, 6 and 12 month commitments as well as $2,000, $3,000 and $5,000 purchases. We accept most image types with animation and unlimited looping. Other creative types, including HTML, FORM, Javascript and Java may be acceptable but all submissions and links must be directed to our servers. Multiple creatives may be presented on a round-robin basis. Creative materials must be available 72 hrs (3 days) before campaign start date, and must provide a means to specify URL's if applicable. Email campaigns are delivered by our software and counted based on delivered messages. All email campaigns must provide a text based message, HTML is optional. Surface mail campaigns require the use of a bonded mailing list firm at advertiser's expense. Offsite links are sold on a quarterly basis by an offer process. Before each quarter, we send an request for offer to everyone waiting space. Within a week, we accept the highest offers up to available space with payment due prior to the start of the quarter. Payments may be made by cheque, money order, cashier's cheque or bank-to-bank wire transfer (there is an extra $20 charge for each wire sent to us, our bank charges us this "wire reception fee").

Take Advantage Now

Linux Online has a helpful staff ready to start your campaign today. You can speak with Michael McLagan if you have any questions, would like a quote, or are ready to get started.

Mail:Linux Online, Inc.
59 E. River St, #2
Ogdensburg, NY 13669
USA
Phone:+1-315-393-1202
Fax:+1-613-283-0614
Email:banners (at) linux.org (you'll have to fix the address)


Comments: feedback (at) linux.org
Advertising: banners (at) linux.org
Copyright Linux Online Inc.
Compilation ©1994-2008 Linux Online, Inc.
All rights reserved.