Operations Bloggers

Trial and Error ...

Time management has always been one of the most challenging parts of business ownership for me. I've tried many approaches and have found that some simply don't work - for me anyway. I've currently implemented a "chunking time" system which I feel is working much better than things I've tried in the past. It lets me focus on tasks by major categories rather than trying to prioritize everything together. And assigning time to hit all the major areas I'm responsible for makes it certain that I will devote time to moving forward in all areas over the course of the week. Discipline is the key to all though!

SNAP Selling - A Very Helpful Resource ...

I've read (twice) but not written my review on SNAP Selling yet, and saw your post, TJ. Glad you are encouraging folks to take a look at Jill Konrath's new book. It is WORTH the time and investment, and you've encouraged me to say more about it - will be in an upcoming AB blog post. Thanks.

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A good way to execute ...

On another subject, the idea of using video marketing, is fairly good given the number of people likely to view the video when in youtube.

Call Reluctance ...

A few thoughts on call reluctance (from a person who has made well over 500,000 calls in his career):
The first thought is that much of call reluctance comes from fear of rejection. The antidote here is understanding that the prospect seldom "personally rejects" the sales person. More often, it's the product, the method of outreach or the timing. Once you take the "personal" out of the equation, things become a little easier.
The second is about confidence. You have to believe that what you are doing will work. If you have an effective strategy that makes sense t o you ? this will give you some energy. You will be able to see the pieces coming together and how it all makes sense in the long run. I?m talking here about collecting qualifying information and identifying potential opportunities for follow up - as well as focusing on current interest. Such elements can make a big difference on a day that produces no other more tangible results.
Lastly, training is a factor too. Instead of reinventing the wheel - there's a lot you can learn from people who have been down the same road you are on now. Take time to study what they have learned. Hey, become an expert yourself. Chances are, things will go more smoothly and you?ll be much better off for having made the effort!
Here is a post I wrote on this subject: http://www.prospectfactory.com/cold-calling.html
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