Hyundai•Kia Motors sees football sponsorships as a core element of its marketing strategy and as an efficient way to communicate with customers by sharing their passion for football and building an emotional connection. Through its football sponsorship, Hyundai•Kia Motors aims to position itself as a brand bringing the excitement of the world's greatest game to football fans all over the world, and remains deeply committed to supporting and furthering the development of this beautiful game.

After the successful 2006 FIFA World Cup Germany™, Hyundai, along with its sister company Kia, looks forward to maintaining its role to support this great event as the Official Automotive Partner of FIFA until 2014.

Hyundai began its alliance with FIFA in 1999, when the agreement to sponsor 13 FIFA competitions including the 2002 FIFA World Cup Korea/Japan was signed. This agreement was subsequently extended to the 2006 FIFA World Cup Germany, where Kia began its football sponsorship campaign in a global event. In 2005, Hyundai•Kia Motors signed a long-term agreement to continue the partnership until year 2014 as one of the six top FIFA Partners. This sponsorship package includes comprehensive rights for all FIFA competitions, including the FIFA Women's World Cup, the FIFA U-20 and U-17 World Cups for both female and male players, the FIFA Beach Soccer World Cup, the FIFA Interactive World Cup, the FIFA Futsal World Cup, the FIFA Confederations Cup, the FIFA Club World Cup (2011-2014) as well as two editions of the FIFA World Cup™.

Ground transportation provider

Ground transportation is critical to the successful staging of an international event like the FIFA World Cup™. Without a large fleet of modern vehicles that offer reliability, comfort and safety, the smooth operation of such mammoth scale event is unimaginable. Having proven itself as a dependable partner and vehicle supplier in a number of FIFA competitions including the 2002 and 2006 FIFA World Cups™, Hyundai, along with Kia, has once again taken the opportunity to play a major role as the ground transportation provider until 2014.

For the 2006 FIFA World Cup Germany™, 900 Hyundai passenger cars/vans, and 3,600 bus days were at the disposal of FIFA officials, national teams, members of the organizing committee, referees and media representatives. Hyundai provided the fleet of buses that were used for the inter-city shuttle services, as well for the transportation of the 32 national teams which were decorated with the national team color, flag and slogans.

Hyundai•Kia Motors will once again play the very same role to support the all FIFA competitions including the 2010 and 2014 FIFA World Cups, as it did successfully for the 2006 FIFA World Cup Germany with advanced technology and a wide range of models to keep rolling the football globally.