The high standards set and enforced by the FIFA Preferred Producer Concept will subsequently provide consumers with a guarantee that turf produced and installed by FIFA Preferred Producers is of the highest standard and meets consumer requirements. A FIFA Preferred Producer therefore extend their services further than the traditional supplier/installer relationship by continually improving the quality of their product. They will be required to be both a manufacturer of Football Turf who is an established FIFA Quality Concept Licensee, and possess the additional expertise in civil engineering and project management necessary to support all elements required from inception to completion.