In what could be the next big trend in online marketing,
Burger King has launched a '404 error page' campaign on the social news site
Digg to promote its latest cheeseburger deal.
According to Brand Freak, when a user visits Digg and enters an incorrect search, this error message will appear on the screen: "Looks like your search had a typo. Maybe you've got tiny hands?" If that reference is lost on you, then you probably haven't seen those commercials for BK's $1 double cheeseburger. (Don't worry; you can watch one after the break.) The joke is that the burger is so "big and beefy" that it makes your hands look small.
Okay, so the joke isn't that funny. But taking this
advertising campaign to a major site, like Digg, is pretty darn clever on the part of the King. Of course, BK isn't the first company to market products with 404 error pages. A while back,
ketchup giant Heinz created a clever 404 error page on its own Web site. However, using a third-party site like Digg, which sees a ton of traffic each day, could make the "Tiny Hands" campaign more successful than others.
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