American Crew Grooming Spray

The AM Take

Pub. 2010-03-09

The problem with many hairstyling products, like gels and mousses, is that while they will give you a strong hold, they can make your hair stiff, sticky and very textured. That is definitely not the way to go this season. Weird, spiky hairstyles are out, polished yet natural-looking hair that actually moves is in.

American Crew Grooming Spray will defrizz and add shine to your crop, but it is not as heavy as a standard, old-school gel. This is to say that you’ll basically have your head under control without looking as if you had spent half a day in front of the mirror playing hairstylist.

Uniqueness

Though the American Crew Grooming Spray is a very lightweight product, it also contains a special hold formulation for when you need even more shine and hold. As it’s a buildable spray, the more you apply the greater hold you’ll achieve. And it can be used on its own for natural styling that’s full of volume or as a finishing touch following your favorite gel (if you really can’t go without it). Other ingredients will not hurt either: Aloe Vera is known for its moisturizing and conditioning qualities, natural humectants are responsible for reducing those annoying flyaways and adding gloss, while UV protectants will save your locks from sun damage.

Durability

American Crew prides itself on superb products for image-conscious men, and the company’s purpose is to bring men into salons, provide them with a great new experience and show them new ways of incorporating style into their everyday lives. In many ways American Crew’s Grooming Spray echoes this ideology. It is a professional, salon quality product that you can use in your own bathroom. And it’s up to you how long you want it on your head. You can either use it on damp hair before styling, or when it’s dry for an extra dose of hold, and then easily wash it out when you feel like trying something totally different.